Digital Commons Network^™

Using Dark Triad Personality To Understand And Moderate Jay Customer Behavior In Hospitality, Scott M. Widmier, Prachi Gala, Iason Koufodontis

Association of Marketing Theory and Practice Proceedings 2024

Jay Customers are customers who act in a thoughtless or abusive way, causing problems for the firm, its employees, and other customers. Currently, the only way to identify Jay Customers is by their actions when it is already too late to prevent the negative consequences. This research tested and confirmed the use of Dark Triad personality (Narcissism, Machiavellianism, and Psychopathy) to identify individuals prone to Jay Customer behavior prior to its manifestation. Dark Triad personalities have distinctive characteristics that can be used to identify them along with a growing body of research on prescriptive actions to dissuade their disruptive behaviors. …

Navigating The Landscape Of Csr And Inclusive-Exclusive Marketing: Leveraging Authenticity, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, Darlene Natale

Association of Marketing Theory and Practice Proceedings 2024

This research investigates the inclusive and exclusive nature of marketing and Corporate Social Responsibility (CSR). The researchers conducted an extensive literature review as a prerequisite to a future quantitative study, investigating research about the key differences between inclusive and exclusive marketing strategies. Further investigation explored the impact of inclusive and exclusive marketing on a company's image and reputation, citing specific examples of marketing efforts from various organizations. This paper offers insights into the challenges organizations face while striving for inclusive marketing practices and explores ways to overcome obstacles and leverage advantages in developing CSR initiatives. Additionally, it discusses the role …

Using Panel Data Estimation Techniques To Determine The Impact Of State Taxation On Firm Location, Mark P. Gius, Phillip Frese

Southern Business Review

Mark P. Gius is an associate professor of economics at Quinnipiac College, and Phillip Frese is dean of the School of Business at Quinnipiac College.

A Note On The Elasticity Of Demand For Legal Services, Rodney H. Mabry

Southern Business Review

Rodney H. Mabry is an Assistant Professor of Economics in the Department of Economics, Clemson University, Clemson, South Carolina.

Our School’S Campaign For Distinction In Forensic Accounting, Leslie B. Fletcher, Leslee N. Higgins, J. Lowell Mooney, Thomas A. Buckhoff

Southern Business Review

Leslie B. Fletcher, Ph.D., is a professor of accounting, Georgia Southern University, College of Business Administration, School of Accountancy, Statesboro, GA 30458.

Leslee N. Higgins, Ph.D., is a professor of accounting, Georgia Southern University, College of Business Administration, School of Accountancy, Statesboro, GA 30458.

J. Lowell Mooney, Ph.D., is a professor of accounting, Georgia Southern University, College of Business Administration, School of Accountancy, Statesboro, GA 30458.

Thomas A. Buckhoff, Ph.D., is a professor of accounting, Georgia Southern University, College of Business Administration, School of Accountancy, Statesboro, GA 30458.

Fraud In Nonprofit Organizations, Haylee Walker

Honors College Theses

This study focuses on the impact that occupational fraud has on the nonprofit sector and how nonprofit organizations react to fraud occurrences. Specifically, it focuses on how often nonprofits choose to prosecute fraudsters. It also explores how the negative publicity surrounding a fraud incident in a nonprofit might affect the subsequent amount of charitable donations that nonprofit will receive. Finally, this study will explore whether or not nonprofits have a fiduciary duty to their stakeholders to prosecute fraudsters and publicize fraud incidents.

The Twelve Beneficiaries Of Legalized Sports Betting: An Exploratory Assessment, Sam Fullerton, Michael Mccall, Ronald Dick

Association of Marketing Theory and Practice Proceedings 2019

The 2018 ruling by the United States Supreme Court essentially legalized sports betting across the nation. Prior to that ruling, sports books were restricted by virtue of the Professional and Amateur Sports Protection Act (PASPA). But with that landmark 6-3 decision, the opportunity door for sports betting has been opened for all 50 states. This paper focuses on two considerations regarding the opening of that door. Who are the potential beneficiaries and what benefits might they derive? A review of the literature identified twelve beneficiaries; among these beneficiaries are the teams, organizations, fans, sponsors, bettors, and society-in-general. The majority of …

Gender And Cybersecurity: Consumer Awareness, Experience And Trust, M. Olguta Vilceanu, Kristine Johnson

Association of Marketing Theory and Practice Proceedings 2018

In light of the growing epidemic of cyberattacks, it is important to understand how different groups within the general population connect information with attitudes and behaviors. Internet transactions become less of an option and more of a requirement for consumers and the workforce. This study explored the connection between awareness, experience, and trust with the goal of identifying communication strategies that will ultimately steer consumers toward healthy cyberbehaviors. Consumer trust in government and business organizations is the desired status quo for everyone. Awareness and experience are important modifying factors and both are addressable through strategic consumer communication campaigns. Understanding the …

Relevance Of Personal Interaction Factors Between Customers And Sales Representatives In The Automotive Business, Michael Stros, Timothy C. Heinze, David Riha

Journal of Applied Marketing Theory

The purpose of this paper is to determine the personal factors in sales that are most relevant to the formation of positive consumer impressions and resulting sales effectiveness. The research enables scholars and practitioners to better understand the personal sales process and develop more efficient sales approaches. The study utilized an observational design methodology. Personal selling scenarios were filmed and shown to respondents who completed a consumer impression and sales effectiveness survey. Video content was also coded for statistical analysis. The resulting data was analysed via a multiple-regression model. A conceptual personal sales model was developed, and the model suggests …

Examining And Exposing The Darknet, Ton H. Don

Electronic Theses and Dissertations

This thesis consists of two studies; the first study is “Diving into the Darknet” and the second is “Exposing the Darknet on Mobile Devices”. The Darknet is a network of hidden sites and services which are built based on anonymity. In “Diving into the Darknet”, we applied different data science methods to establish the relationships between the data in the data set. This data set has information related to seller, drug types, and transactions. Additionally, we used Tableau to visualize the data set. For the second study, we took a digital forensics perspective of the Darknet. Orfox and Orbot, a …

Taking Flight – July 2016 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Jason Hoynes
• Alumni Enjoy a Braves Game
• Georgia Southern University Welcomes 13th President
• 69th Annual Watermelon Cutting
• Business Alumnus Inducted into Athletics Hall of Fame
• BIG Café

Taking Flight – November 2015 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Shannaan Dawda, CPA
• Mooney Elected Chair of Georgia CPAs
• Eagle Executive Society – Student Chapter Hosts Annual Golf Outing for Members
• Fraud & Forensic Accounting Visits FBI Atlanta
• College of Business & Eagles Soar into Athens
• Fraud & Forensic Accounting Holds a Mock Civil Trial
• Logistics Roundtable Continues to Grow
• MBA Association Helps with Breast Cancer Awareness
• Target Guests Speak to Introduction to Business Class
• BIG Café November
• Fraud & Forensic Accounting Visits Prison
• Honors Student Presents at State Conference
• Stalcup Winner of School Nutrition Award
• Eagle Connect

Taking Flight – September 2015 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Caitlin Jarriel
• Differentiation through Experiential Learning
• College of Business Tailgates
• BIG Café – Now Open
• Georgia Southern University and Ocean Exchange Release BIG Pitch Finalists
• Meet the Firms
• America’s Financial Educator Visits Campus and Business Classes
• Danny Johnston (’75) of Safe Systems Speaks About Life as a CEO
• Charles Sullenger of GBI Speaks to Law & Ethics for Accountants Class
• Anthony Waters (’82) Chairs Georgia Southern’s 42nd Annual “A Day for Southern” Campaign
• WebMAcc Ranked 16th for Online Master’s in Accounting Program
• New Student Organization within the College
• Eagle Connect

Taking Flight – February 2015 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Viral Video Competition Advinup Wins 3 Day Startup
• Savannah Eagle Executive Exchange
• Alumni Spotlight: Sean Knox
• 12th Annual Distinguished Forensic Accounting Lecturer, James D. Durham
• Professionally Captured – February 11 STEM Career Fair & February 25 Eagle Expo Career Fair
• Young Alumni Board Meeting
• Eagle Executive Magazine
• Save the Date – Business at the Ballpark
• Georgia WebMBA Ranked by CEO Magazine
• Finance Student Wins Best Paper Award

Eagle Executive Magazine, Georgia Southern University

Eagle Executive Magazine (2022)

• From the Desk of Dean Amason
• Student Honored Posthumously at Spring Commencement
• LaunchSAVANNAH First Year Anniversary Celebration
• College News
• Georgia Southern hosts Belgian consul general
• Department News
• City Campus News
• Graduate Studies Update
• Alumni Spotlight
• 40 UNDER 40: 11 College of business alumni Honored
• Development News

Eagle Executive Magazine, Georgia Southern University

Eagle Executive Magazine (2022)

• Dean’s Message
• College News
• Department News
• New Faculty Members
• Graduate Studies News
• Tailgates & Homecoming
• Alumni Spotlight
• Alumni Class Notes
• Development News
• Eagle Executive Society

Eagle Executive Magazine, Georgia Southern University

Eagle Executive Magazine (2022)

• Welcome, Dr. Brooks A. Keel ! ! !
• The Grube Era
• COBA Offers First Ph.D. at Georgia Southern
• A message from Dean Shiffler
• Sibbald Heads BBRED
• 2009 scholarship recipients
• Georgia Society of CPAs Presents Chair of AICPA
• Students Meet Textbook Author
• COBA’s Student Advisory Board
• COBA Golf Tournament
• From the Director
• Georgia WebMBA®
• MAcc Update
• Greg Van Zant
• Alumni in the spotlight
• Faces of Homecoming 2009
• COBA Welcomes New Faculty & Administrators
• New Toys “R” Us Partnership
• The Princeton Review Listing
• Eagle FastPitch
• Georgia Trend’s “40 under 40”
• White Collar Crime Lectures
• Eagle Executive Society Members
• 2009 Professor for a …