Digital Commons Network^™

Taking Flight – November 2017, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight – Bryan Saxton
• BB&T Emerging Leaders
• Tifton Alumni & Friends Cheer on Eagles Together
• Finance Association Hosts Managing Director of Invesco & Staff Director of the Federal Reserve Bank – Atlanta
• Southern Investment Association Attends 1906 Gala
• Students Learn Business Etiquette on the Golf Course
• 11 Annual Southeast Georgia Community Bank Symposium
• Dean’s Advisory Board/Young Alumni Board Fall Meetings
• Become a Mentor to Our Business Students
• Be A Hero for the College of Business
• Second Annual Veteran’s Day Ceremony
• BIG Café
• The Economic Development Administration Selects Georgia Southern to Run a University Center

Taking Flight – October 2017, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight – Zach Sines
• Second Annual Professional Development Day
• Become a Mentor to Our Business Students
• Georgia Southern University College of Business Included in Leading Business Schools of 2017
• College of Business Students Attend NMC Event
• IANA Case Competition
• BMW Holds On-Campus Career Info Session
• Totally Awesome, Totally 90s
• Georgia Southern Named One of the Most Affordable Online MBA Programs in the Country
• Be a College of Business Hero
• Fraud Investigation Career Day
• Students Participate in the 3 Day Startup Global Roundup Conference
• Veterans Business Outreach Center offers Ongoing Assistance to Military Members
• Small Business …

Taking Flight – September 2017, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight – Michael Andrew (Andy) Johnson
• Georgia Southern College of Business Launches Mobile App
• Former Georgia Southern Kicker Blazes Path from South Korea to NFL
• College of Business Student Athlete Named ITA Scholar-Athlete
• Fraud Examination Certificate Now Offered
• Georgia Southern SHRM Hosts Amazon Recruiter
• Georgia Southern BAP Chapter Receives Superior Status
• GS Golf Business-Student Athletes Receive Honors
• Student Ambassador Receives Scholarship from Honor Society

Online And In-Store Compulsive Buying Among Metrosexuals, And Other Male Consumers, Michael L. Thomas, Lindsay Levine, Luther Denton, Kathleen Gruben

Journal of Applied Marketing Theory

This paper presents an exploratory study of compulsive buying behavior among male, and specifically metrosexual consumers who represent significant purchasing power, but have yet to be studied in both online and in-store environments. This research has significant importance for public policy, consumer behavior and marketing. The literature has largely ignored specifically male compulsive shopping behavior, and particularly how this behavior manifests itself in different shopping environments and among different subsets of male consumers. Research was gathered via an online survey of 193 males with special attention paid to acquiring equal representation of both urban (potential metrosexuals) and rural consumers. The …

Supermarket Pricing Model Impact On Private Label Brands Versus National Brands Among Millennial Consumers, Jeff Hendrix

Journal of Applied Marketing Theory

Are national brands (NB) manufacturers at risk of losing sales to private label brands (PLB) in low quality variance categories, as the Millennial generation continues to outpace previous generational cohorts in absolute size and spending power? A quantitative examination of archival home scan panel data from over 100,000 U.S. households, investigated actual purchase data over a three-year period. Consumer metrics for Rice and Pasta category; trip conversion, buyer conversion, and loyalty served as dependent variables interacting with a multivariable grouping of independent variables; branding (NB vs. PLB), age cohort (Millennial vs. Generation X), and grocery pricing model format (Hi-Lo vs. …

The Near Future Of Marketing From The Consulting Perspective, Ronald E. Goldsmith, Luiz Moutinho

Journal of Applied Marketing Theory

How we see the future depends partly on our current perspective. A research-oriented visionary will detail what the future brings for researchers. A technology-oriented one describes the wonders of coming technologies. Marketing managers are likely concerned with future developments in their specific areas of responsibility (i.e., advertising and promotion, branding, or supply chain). Academics likely look for the hot new research topics. This article summarizes how several major consulting companies, e.g., McKinsey & Company, Strategy&, and Euromonitor International, view the near future on the premise that academic researchers often overlook such forecasts although they provide a unique perspective on what …

Reasons Why Small, Private Schools Should Start Football Programs, Ania Izabela Rynarzewska, Steven Mcclung

Journal of Applied Marketing Theory

College football programs are booming in popularity. College football benefits both fans and schools. Those benefits differ between small and large schools. This paper looked at reasons why small, private schools should start football program, Findings suggest a positive effect of fan identity, expectation of enjoyment and perceived importance of football to the school on intention to attend games and consume football related goods. Relationship between intentions to donate and enjoyment and importance were partially mediated by intentions to consume. Fan identity had no direct effect on intentions to donate. This study suggests that small-scale football programs can benefit students …

The Role Of Cultural Traditions On Branding And Word-Of-Mouth: Keeping Mother’S Recipes Alive!, Sindy Chapa

Journal of Applied Marketing Theory

The purpose of this study was to explore the impact a cultural tradition has on a perceived-brand-relationship (PBR) and word-of-mouth (WOM) behavior in person and on social media. Based on the cognitive-motivational-related theory of emotions and the social identity theory, a model is proposed to explain the impact that a family tradition, such as cooking with selective products, has on Hispanic mothers. Using a research mixed-method approach, a construct was developed to measure attitudes toward cultural traditions. Further, an online survey was administered for hypotheses and model testing using SEM and Logistic Regression tests. The findings supported the proposed model …

Race Ethnicity And In-Store Mobile-Assisted Shopping In The Us, Kristine Johnson, Manuel C. Pontes

Journal of Applied Marketing Theory

Today, it is arguably important for retailers to incorporate digital technology as part of the in-store shopping experience. As such, this research examines specific elements of this process—the relationship between race, ethnicity, and consumer use of mobile coupons and digital barcodes to facilitate purchase decisions. Data were collected by telephone survey of a nationally representative sample of US adults. Results indicate minority (Non-White) adults are more likely than White adults to use their mobile phone in-store to purchase products with mobile coupons and to scan barcodes for product information. Individuals who use both social media and who own tablets or …

Taking Flight- July 2017, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight- James T. Moran
• College of Business Student Athlete Selected in the MLB Draft
• Georgia Southern's Myles Campbell Named a Nominee for 2017 Allstate AFCA Good Works Team
• New Associate Dean Appointed Followed by Naming of New Interim Department Chair
• Logistics Students Visit Out-of-State Port
• College of Business Programs Prepare Students for Fraud Examination and Forensic Accounting Careers
• BIG Café
• Georgia Southern Named One of Safest Colleges in America by National Council for Home Safety and Security

An Empirical Assist To Determine Whether An Activity Is Engaged In For A Profit, William Brian Dowis, Ted D. Englebrecht, Justin S. Cox

School of Accountancy Faculty Research and Publications

Taxpayers engage in activities for both tax and nontax reasons. Some of these undertakings are geared to earn a profit. Other activities provide personal pleasure and recreation. Regardless of the activity type, expenses are incurred and can be substantial. Depending on the type of engagement, profit may or may not be achieved. Naturally, many of these pursuits are undertaken for a number of consecutive years. Because of the tax benefits these activities possess, this issue remains highly litigated and closely scrutinized by the Internal Revenue Service. This study investigates the guidance delineated by the Service and creates a model of …

Taking Flight- June 2017, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Kelley Henderson
• College of Business Helps with Recruiting of Athletes
• Georgia Southern University Student Group Receives Prestigious from World's Largest HR Association
• MBA & VBOC Attend National Guard Association of Georgia Conference
• Logistics Provides Experiential Learning Experiences for Students
• Dean Amason Quoted by Georgia Trend
• Lee, Hill & Johnston Insurers named national "Agency of the Year"
• Internships -- A Look at Experiential Learning
• Student Services Center Update
• BIG Café

Taking Flight- May 2017, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight - Jasmine Lightning
• 2017 Honors Symposium
• Sales Team Success
• Eagle Sales Showcase Boot Camp
• 27th Annual Accounting Day
• Dean's Advisory Board & Young Alumni Board Meet in Atlanta
• LaunchSavannah Event
• Where Are the Retail Stores Going?
• Getting an Inside Look into Entrepreneurship
• Thousands of Georgia Southern graduates soar to new heights during Spring Commencement Ceremonies from Georgia Southern University Newsroom
• BIG Café

Taking Flight- April 2017, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Awards: Mike Davis & Maj. Gen.Les C. Smith
• Leadership Speakers in the Classroom
• Interrogating High School Students
• Forensic Students Receive Special Membership in Professional Organization
• Jeremy Horstman Named Veteran Small Business Championby SBA's Georgia District Office
• Online MBA Named a Best Online MBA Program
• Faculty Member's Research Making an Impact
• Georgia Southern University Sends Students to the 19th Annual National Collegiate Sales Competition
• College of Business Program Listed in Top Five
• Finance Association Wraps up Year with Two Local Speakers
• April BIG Café

The Impact Of Team Outcomes, Brand Connection, And Game Attendance On The Corporate Image Of A Stadium Naming-Rights Sponsor, Terry Eddy, Brendan Dwyer, Mark Slavich

Journal of Applied Marketing Theory

The impact of sport sponsorship on perceptions of the sponsor has become a well-established line of research, but the examination of the special case of stadium naming-rights sponsors has only just begun to gain momentum. The purpose of the current study was to examine the impact of primary tenet success/failure, game attendance, and team connection on the corporate image, reputation, and credibility of the naming-rights sponsor. MetLife Stadium in the New York City metropolitan area was chosen as the unique context for this examination. The results indicated that game attendance had a significant effect on respondents’ image of MetLife. Full …

Relevance Of Personal Interaction Factors Between Customers And Sales Representatives In The Automotive Business, Michael Stros, Timothy C. Heinze, David Riha

Journal of Applied Marketing Theory

The purpose of this paper is to determine the personal factors in sales that are most relevant to the formation of positive consumer impressions and resulting sales effectiveness. The research enables scholars and practitioners to better understand the personal sales process and develop more efficient sales approaches. The study utilized an observational design methodology. Personal selling scenarios were filmed and shown to respondents who completed a consumer impression and sales effectiveness survey. Video content was also coded for statistical analysis. The resulting data was analysed via a multiple-regression model. A conceptual personal sales model was developed, and the model suggests …

Community-Level Market Responsiveness To Tourism, Les Hollingsworth

Journal of Applied Marketing Theory

The present case study examines a community’s market responsiveness to tourism. The current axiom in business is that individual organizations must be responsive to customer needs; whether the same holds true for communities as a unified tourist offering is less clear. A mixed methods approach is used to determine whether an award-winning tourism community exhibits the three criteria for market orientation (Slater & Narver, 1999). The findings suggest that market responsiveness as described in the literature may not be a requirement for success when examining communities rather than individual firms.

In House Versus Outsourcing: Effects Of Service Quality And Consumer Satisfaction Of Sport Centers, Jennifer Y. Mak, Siu Yin Cheung

Journal of Applied Marketing Theory

The purposes of this study were to examine the difference between Facility Management Systems, in-house versus outsourcing, in service quality of sport public sport centers, as well as examine the aspects of service delivery. The sample consists of 302 sport center consumers from different regions of Hong Kong. The Chinese version of SERVQUAL was used to measure consumer expectations and perceptions on sport centers’ service quality. The participants were invited to fill out the questionnaires at the public sport centers. Findings showed that consumers’ expectations between the public and outsourced sport centers were the same. On the other hand, the …

High-Low Pricing (Hl) Vs. Every Day Low Pricing (Edlp) Strategy: The Consequence Of Jc Penney’S Move From Hl To Edlp, Abhay Shah

Journal of Applied Marketing Theory

Retailers follow one of two pricing strategies – high-low (HL) and every-day low pricing (EDLP). The HL strategy is where the retailer will start with a higher price and give deep discounts in order to attract customers. On the other hand, retailers that follow the EDLP strategy keep prices very low and rarely giving price discounts. Not too long ago, JC Penney changed its strategy from HL to EDLP that had a very negative impact on its performance. The study hypothesizes that retailers who change their strategy (from HL to EDLP or EDLP to HL) will not be successful if …

Taking Flight- March 2017, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight: Jason White
• Update from NRF Competition
• Marketing Students Travel to Toledo to Compete
• Hospitality Management Welcomes Mandelbaum from CBRE Hotels
• Students Compete in the Fourth Annual 3 Day Startup On Campus
• National Millennial Community Founder Visits College
• GSLA Roundtable Brings Students and Employers Together
• Forensic Accounting Welcomes "The Ultimate Insider" to Campus
• Ph.D. Students Attend Logistics Doctoral Sympsium
• MBA Classes Skype with a "Triple Strength" Leader
• HR Students Attend Professional Meeting in Atlanta
• Dean Amason and Others Perform on University's St. Patty's Day Parade Float
• Finance Association Hosts First Guest Speaker Series
• March BIG …

Taking Flight- February 2017, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight: Matthew Whaley
• Retail Students Compete in New York City, Bringing Home the Top Prize
• Georgia Southern Online Business Programs Recognized for Excellence in Latest U.S. News & World Report
• Deans of the College
• Finance Student Passes Chartered Financial Analyst Level I Exam
• Student Ambassador Successes at BMW
• February BIG Café

Percy H. Perkins, Jr. Architectural Drawings, Zach S. Henderson Library Special Collections

Finding Aids

This collection consists of materials relating to author and gemologist Percy H. Perkins. Materials span 1923 to 1985, and consist of architecture drawings for various significant buildings in southeast Georgia, including a six room schoolhouse in Claxton, GA, Pembroke State Bank, the Stadium & Athletic Field for Morris Brown College, the Women's Dormitory School for Officers’ Training at The Salvation Army Headquarters, Bacon County Elementary School, Claxton High School, and Evans County Training School.

Find this collection in the University Libraries' catalog.

Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections

Finding Aids

This collection includes oversized scrapbooks of local and regional newspaper clippings about college sports at Georgia Southern College. Many of these volumes were prepared by Richard Mandes as head of Georgia Southern College Publicity.

Find this collection in the University Libraries' catalog.

Millennials Managed: How Millennials Perceive And Value Implicit Leadership Traits, Timothy P. Miller

Honors College Theses

This project focuses on how Millennials (born between the early 1980s and early 2000s) perceive and value the implicit leadership traits of managers in today’s business environment. The goal is to show that millennials perceive several implicit leadership traits such as Relationship-Oriented Leadership, Trust, Knowledge Demonstration, and Individualism as favorable while perceiving Justice Orientation and Confrontation as traits that bear negative consequences for job effectiveness and satisfaction. The research was done by distributing a survey to the National Millennials Community, a national organization comprised of over 200 members that span across the entire country, as well as a Georgia Southern …

Marginalized To Mainstream: A Study Into Emerging Industry Under Stigma, Brandon K. Lee

Honors College Theses

This explorative study attempts to identify norms and practices of new businesses within the emerging industry of recreational cannabis retailers; specifically in the context of their entrepreneurial characteristics, start-up behaviors, and firm behaviors and strategies (Duchesneau & Gartner, 1990). Due to the nature of emerging industries, there are many opportunities for firms to create a successful position in a new market. However, firms in emerging industries face an innate “liability of newness”, increasing the challenge and risk of new venture creation (Stinchcombe, 1965). This risk and stigma is increased when the industry lacks legitimacy in the eyes of consumers and …

Eagle Executive Magazine, Georgia Southern University

Eagle Executive Magazine (2022)

• College News
• Department News
• City Campus News
• Graduate Programs
• Alumni News
• Development News

Has Anything Changed? Comparing Student Perceptions Of Academic Integrity: 2006-2016, Anne Heineman Batory, Stephen S. Batory

Association of Marketing Theory and Practice Proceedings 2017

Academic integrity issues continue to challenge colleges and universities around the world. After a review of the relevant literature, the authors conclude that additional research is needed to understand and monitor academic integrity within institutions of higher education. This study explores student perceptions concerning academic integrity concepts and behaviors in two time frames ten years apart. In this comparative study, student attitudes toward academic situations, faculty behavior, and business decisions are assessed in 2006 and again in 2016. In general the two groups reported a similar overall pattern of responses. However, the students now perceive academic dishonesty as a non-acceptable …

The ‘Digital Native’ Myth And Marketing Simulation Success, Melanie Eva Bruce

Association of Marketing Theory and Practice Proceedings 2017

Simulations are increasingly popular as a method of teaching in business colleges as educators move away from passive learning towards more active/experiential learning (Young, Klemz, & Murphy, 2003). Simulations are designed to replicate real world experiences and have been shown to increase students’ enthusiasm, interest and involvement, and help them to connect theory to practice. Business course simulations are predominantly computer based online programs that allow students to make discipline specific decisions for a hypothetical company.

The generation born roughly between 1980 and 1994 has been characterised as ‘digital natives’ (Prensky, 2001a) or the ‘Net generation’ (Tapscott, 1998) because of …

An Analysis Of Marketing Student Perceptions Of Proper Organizational Behaviors, Charles E. Pettijohn, Gary R. Holmes

Association of Marketing Theory and Practice Proceedings 2017

As the millennial begins to make the exodus from universities to the workplace a critical question relates to their preparation – “do millennials have an understanding of the attitudes, values and behaviors (the organizational citizenship behaviors – OCBs) necessary to succeed in the business environment?” The millennial generation is often perceived as ill-prepared to enter the traditional workplace by virtue of the fact that this generation has been perceived as being insulated from the demands consistent with full-time employment. Thus, the purpose of this research was to empirically assess millennials’ perceptions of the importance of specific OCBs and the likely …

Student Success Is Impacted By Not Attending Gateway Quantitative Classes: A Pilot Study, Michael Latta, James Solazzo, Dennis Rauch

Association of Marketing Theory and Practice Proceedings 2017

Universities are charged with equipping the next generation of graduates with the skills and knowledge to benefit both the businesses they will work in. Analytics are the skills needed by both for profit and non-profit operating businesses. For example, in August of 2013, Forbes printed a post on the Forbes Insights blog by Daniel Keherer titled ‘Analysis Shows Jump in Marketing Analytics Jobs.’ The Definitive Guide to Marketing Metrics and Analytics (Dholakia, 2015) has been freely made available by Marketo. Harvard Business School Press has also published a book titled ‘Competing on Analytics: The New Science of Winning,’ by Harris …