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Faculty Support For Internationalization: The Case Study Of A United States Based Private University, Marta Almeyda, Babu George
Faculty Support For Internationalization: The Case Study Of A United States Based Private University, Marta Almeyda, Babu George
Management Faculty Publications
Universities around the world are internationalizing themselves at a higher pace than even seen before. Faculty support is recognized as critical for the success of the internationalization mission. However, faculty motivation and commitment are often taken for granted; administrators direct most of their attention to tackling partnership issues and managing the external environment. This paper unravels certain critical issues associated with faculty support for internationalization in a small private university located in a US jurisdiction area. Data show that absence of an institutional structure for effective organizational communication would result in imperfect information about internationalization being circulated. Also, incentives like …
The Evolution Of Destination Branding: A Review Of Branding Literature In Tourism, Marta Almeyda-Ibáñez, Babu P. George
The Evolution Of Destination Branding: A Review Of Branding Literature In Tourism, Marta Almeyda-Ibáñez, Babu P. George
Management Faculty Publications
Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the …