Digital Commons Network^™

The 4c Framework: Towards A Holistic Understanding Of Consumer Engagement With Augmented Reality, Philipp A. Rauschnabel, Reto Felix, Jonas Heller, Chris Hinsch

Marketing Faculty Publications and Presentations

Highlights

• The 4C framework highlights four unique characteristics of AR: Consumer, Content, Context, and Computing Device.

• Engagement with AR derives from an alignment of the 4 Cs.

• The paper advances theory by using the lens of complexity theory to explain how to engage consumers in AR experiences.

• The framework offers significant implications for managers and scholars.

• It allows systematic approaches to assess, communicate, and develop AR applications across various disciplines.

Abstract

Augmented Reality (AR) is an emerging concept that impacts many disciplines, such as business, marketing, tourism, gaming, human–computer interaction, and manufacturing. Surprisingly, many scholarly and practical discussions overlook the …

Consumers' Brand Loyalty Towards Small Family-Owned Businesses, Christo A. Bisschoff Prof, Christoff Botha Prof, Marco Van Schoor Mr, Doret Botha Prof

Association of Marketing Theory and Practice Proceedings 2024

Family-owned businesses constitute a substantial portion of the workforce and GDP in South Africa and, with limited work opportunities in the public sector, play a significant role in job creation. As a result, family enterprises significantly influence South Africa's economy. This study aims to understand consumer loyalty towards family-owned businesses as brands by investigating family-owned businesses in the small mining town "Stilfontein" in the North-West Province, South Africa. Qualitative data collection involved semi-structured interviews with customers of family businesses to gather insights into brand loyalty. The identified themes and sub-themes highlight the importance of community bonds, personalized services, product quality, …

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

The Effect Of Consumer-Based Authenticity On Attachment And Social Networks In Digital Context: Case Of Moroccan’S Terroir Products, Fatima E. Ouboutaib

Journal of Global Business Insights

The focus of this paper is to conceptualize and measure consumer-based authenticity as well as its effects on social networks (SN) and attachment. In addition, it explores the effect of consumer attachment. In order to address this focus, it suggests a framework for analyzing this relationship by using the Partial Least Squares Equation Modeling. This study utilizes applied quantitative research in the Moroccan context. The results showed that consumer-based authenticity represents a marketing tool that can influence purchase intention. The key contribution of this research is the feature of consumer authenticity that influences social network confidence. Consumers need to …

Assessment Of Kansas Beef Producers’ Perception And Knowledge Level Of Business-To-Consumer Marketing, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of this study was to assess the perception and knowledge level of Kansas beef producers regarding business-to-consumer marketing.

Study Description:A digital survey was created to assess the perception and knowledge level of business-to-consumer (B2C) marketing of Kansas beef producers. The survey was disseminated to Kansas beef producers utilizing the Shop Kansas Farms online social networking group.

Results:Results from this study showed that 25.5% of beef producer respondents (n = 41) raise another species in addition to beef. It was found that 50.0% of survey respondents sold 20 or fewer head of finished beef cattle in …

Evaluation Of Kansas Beef Consumers’ Awareness And Understanding Of Business-To-Consumer Marketing, L. K. Decker, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of the study was to determine the understanding and knowledge level of consumers purchasing beef in a business-to-consumer (B2C) format within Kansas.

Study Description:A digital survey was created to evaluate consumers’ familiarity and satisfaction of buying beef in a B2C format. The survey was made available for a two-week period to consumers utilizing the Shop Kansas Farms online social media group.

Results:Results of the survey showed 93% of consumers (n = 174) reported having previously purchased beef products from a local producer or locker. Of these, 63.1% reported that their most recent purchase was their …

The Implications Of Fraud On Non-Shareholder Stakeholders, Chasen P. Spicer

Senior Theses

Popular news outlets such as The New York Times or The Wall Street Journal frequently release articles detailing the financial losses incurred by shareholders of a company that have recently been publicly exposed for their fraudulent activities (Shumsky, 2018; Whitmire, 2005). Given that shareholders are visibly impacted by fraud, it is also reasonable to believe that other stakeholders experience repercussions from the fraudulent activities carried out by the company (Velikonja, 2013). To provide more insight into the implications of fraud incurred by non-shareholder stakeholders, I conduct a case study analysis of HealthSouth’s various fraudulent activities between the years of 1997 …

Consumer Behaviour Matrix: An Insight Into The Banking Industry, Prakash Singh

Management Dynamics

No abstract provided.

The Relationship Between Food Retailers And Distributors, Madison Seigler, Julia Anderson, Aidan Morton, Cassandra Williams, Victoria Bloomgren, Jacob Tutty

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Our understanding of the science of anthropogenic climate change and its immediate and indirect impacts has grown within the last decade.Alongside anincrease in concern for the inequities within the industrialized food system, climate change is impacting agriculture and the communities that depend on it in myriad ways. These challenges have catalyzed investment in sustainable agriculture, “eat local” food movements, and rethinking of all aspects of food systems, including consumers, producers, retailers, and distributors. The body of literature on food systems primarily focuses on the connection between consumers and retailers; however, there is a notable absence of literature on the relationships …

Integral Method For Assessing The Sustainable Competitiveness Of Service Enterprises Selling Food Products, Niyozov Jamoliddin Safarivich

Journal of Environmental Science and Sustainable Development

After the transition to the market economy, the consumer market of the Republic of Tajikistan faced different problems of the competitiveness of retail trade enterprises and the quality of services. In the result of our previous research about retail competitiveness, we defined some of the disadvantages in this sphere, expressed in the candidate dissertation on theme “Improving the retail enterprise competitiveness management system”. Problems regarding to the competitiveness of enterprises and the provision of quality services to consumers influenced the research an integral assessment of competitiveness. So, just only with by an integral assessment of competitiveness, economically sound solutions are …

Practical Studies Of Brand Management Based On The Factor Of Consumer Values, Ke Chen,

Dissertations and Theses Collection (Open Access)

2021 will be the final year of the centenary goal of “building a moderately prosperous society in all respects”. Looking back over the past century, China has not only witnessed an increase in national income, but also ushered in abundant changes in social culture and people's spiritual world, and completed the transformation from a traditional single homogeneous cultural society to a flexible and diverse heterogeneous cultural society. In this process, brands become the product of values change and multicultural shock, and consumers shop not only to meet the needs of material functions, but also to express their personal values. To …

Essays On The Impacts Of The 2020 Pandemic On Consumer Preference, Madhulina Bandyopadhyay

Theses and Dissertations

ABSTRACTESSAYS ON THE IMPACT OF THE 2020 PANDEMIC ON CONSUMER PREFERENCE by Madhulina Bandyopadhyay

The University of Wisconsin - Milwaukee, 2021Under the Supervision of Professor Sanjoy Ghose

The global pandemic of 2020 triggered by Coronavirus (COVID-19) has revealed many challenges around the world. Although initiated by a major health crisis, the scope and scale of the challenges expanded far beyond the health care sector. This crisis forced the global community to adapt to rapid and major changes in lifestyles and practices. Despite the differences in responses due to sociocultural customs and available resources, some common approaches were evident. For example, …

Cattle Producer Motivations And Willingness To Participate In Industry Animal Welfare Program Verification, Chase Decoite

Master's Theses

As consumers have become increasingly interested in where their food comes from and how it is grown, the cattle and beef industry is without exception. Many consumers are beginning to question traditional animal husbandry practices and on-farm animal welfare protocol. It is essential that the food system meets new demands and understands consumer views. In order to address these concerns, the industry has rallied around the Beef Quality Assurance (BQA) program to set the standard for cattle welfare and beef quality, with the explicit goal of improving consumer confidence. The goal of this research is to determine if cattle producers …

Impact Of Corporate Social Responsibility And Sustainability Practices On Brand Trust And Purchase Intention In The Wine Industry, Sarah L. Cooley

Doctor of Business Administration (DBA)

The wine industry continues to grow and is expected to reach 429 billion U.S. dollars by 2023 (Oloruntoba, 2020) and is a major contributor to environmental degradation. The wine industry plays a role in soil degradation, water pollution, waste disposal, and land/vegetation damage. The wine-making process creates emissions and depletes oxygen in the environment, which is linked with increased death rates of aquatic organisms. The wine industry impacts crop growth, the solubility of metals in soil, increases toxicity of water, and generates destructive algal bloom. The industry has been slow to adopt sustainable practices and has been subject to less …

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …

Spatial Expressions And Consumer Perceptions Of Quantity, Scott D. Swain, Danny Weathers

Association of Marketing Theory and Practice Proceedings 2021

Marketplaces and media sources frequently present consumers with information or measurements that involve “extreme” quantities (e.g., the size of the national debt or the number of pounds of plastic in the Earth’s oceans). Often, communicators express these quantities in spatial terms in an effort to influence the perceptual impact of the information (e.g., expressing the national debt in terms of the number of miles it would extend if laid out in paper currency form). Across three experiments, we find evidence that perceptual impact diminishes with spatial dimensionality (e.g., expressing a quantity as a length makes it seem larger than expressing …

Consumer Social Aspects Towards Online Banking, Allam Mawlawi

Al Jinan الجنان

This article mainly investigates the direct critical social aspects that determine the application of online banking in the market place. To be able to accomplish this mission, twelve theories are used to verify these major social aspects that shape this usage. To achieve the paper’s objective, the terms of online banking, consumer behavior and consumer social aspects in relation with these aspects are to be explained below; In addition a diversity of theories regarding this issue will be examined and explained in detail to clarify the core social factors underlining attitude formation toward online banking. This research will be divided …

Peer-To-Peer Consumption In 3d Printing Design, Weizhi Chen

Dissertations

Three-dimensional printing or additive manufacturing is a new element in new product development that emphasizes on digitalization and innovation. However, due to its new emergence, existing research has rarely explored its mechanism and benefits especially in marketing, new product development and innovation. This research addresses the mechanism of 3D printing under collaborative consumption in the age of personal fabrication. The primary focus of this research lies at the intersection of marketing, 3D printing in collaborative consumption, and data science. Online peer-to-peer 3D printing sharing platform myminifactory.com is utilized as primary study context. In this research, two types of product design …

Three Essays On Music And Consumer Behavior: The Impact Of Music Type On Product Evaluation And Purchase Intent, Gregory G. Maloney

FIU Electronic Theses and Dissertations

Music is omnipresent in consumer environments and is classifiable by multi-dimensional measures of affect. This research explores the relationship between affect perceived within music, and how the resulting affective state created by music influences product evaluations.

Three essays explore the relationship between affect valence and purchase intent, the moderating influence of music arousal, and the effect of positive affect cues perceived in products. Four studies provide supporting evidence that music influences product evaluations in the same direction as the music affect valence. Experienced affect in the listener mediates the relationship between music affect and product evaluations, and arousal moderates the …

The (Unfilled) Fintech Potential, Aluma Zernik

Notre Dame Journal on Emerging Technologies

Part I explores the idea that technology has the utopian potential to significantly improve the way individuals make financial decisions. Part II discusses some existing market failures, while presenting the potential of technological innovation in resolving such failures. Part III presents the realized potential of such innovative products, analyzing the design of credit card comparison websites, financial management tools, and mobile wallets. I will demonstrate the significant benefits of such products, and yet the limited realization of the potential advantages of such services. Part IV presents several explanations for why such potential is not being fully realized. These explanations may …

Consumer Data Privacy In Marketing Research: A Study Of Value-Based And Cognate-Based Approaches, Selcuk Ertekin

Association of Marketing Theory and Practice Proceedings 2020

In this paper, we used Smith et al. (2011)’s classification of privacy definitions based on cognate-based and value-based approaches and reviewed the marketing literature for the past five years on consumer information privacy. We added an extra dimension to this classification by looking at whether the research has a regulatory emphasis or not. Our results indicate that there are plenty of research articles on cognate-based and non-regulatory underscoring research as well as value-based and regulatory emphasis articles. There is exigent need for more research on cognate-based, regulation focused and value-based, non-regulation focused accentuation.

E-Tailing In India –An Overview, J. Lilly Ph.D., I Santhi Immaculate Jaculin Ph.D.

International Review of Business and Economics

The online retail market has evolved and grown significantly over the past few years. The Indian retail market is witnessing a revolution. The growth of internet has enabled the newretailformatofthevirtualretailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. The Internet has changed the consumer’s shops in many ways not just in the digital domain, but also in the physical world. In the era of globalization, companies are using the internet technologies to reach out to valued customers and to provide a point of contact 24 hours a day, 7 days a week. In …

Credit Disaster, Orla Mccaffrey

Capstones

“Credit disaster” explains how inconsistent reporting to credit bureaus in the wake of natural disasters reduces victims’ credit access. It explores how the low rate of credit suppression on products from mortgages to auto loans can delay recovery indefinitely. Regulatory changes have been proposed, but there is little incentive for lenders or credit bureaus to change the current system.

https://www.orlamccaffrey.com/natural-disasters-credit-scores

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …

The Power Of Promotional Marketing To Millennials, Colleen Longley

Honors Program Theses and Projects

As Millennials are currently at the forefront of the consumer population, their business is an essential partnership. When targeting the Millennial Generation; the most effective component of the Marketing Mix is Promotion. The main purpose of this thesis is to highlight the importance of adaptability and increased targeting toward the Millennial Generation. The methodology will include: a combination of data from primary and secondary research on the Millennial’s Promotional Marketing experience, and an analysis of successful promotional strategies from the corporate and industry level. The research will clearly identify the overall importance and benefit of the Promotional Marketing Strategy of …

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …

Conceptualizing The Regulation Of Virtual Currencies And Providers: Friction Points In State And Federal Approaches To Regulating Providers Of Payments Execution And Custody Services And Products In The United States, Sarah J. Hughes

Cleveland State Law Review

This essay evaluates the state of regulation by the United States government and State legislatures of participants in emerging virtual-currency businesses. It points to friction points as both the federal government and the States experiment with their own regulatory authority over virtual-currency businesses and provides a taxonomy of differing approaches to regulating such businesses. The essay takes the position that the States need to act in the near term if they wish to maintain their longstanding role as regulators of non-depository providers of financial products and services—or they risk being preempted by Congress or federal regulatory actions. This essay also …

Can Fantasy Football Consumers Rely On Player Projections Found On Internet Websites?, David Bojanic, Joel Hillner, Michael Musante

Association of Marketing Theory and Practice Proceedings 2019

The popularity of fantasy sports has continued to grow over the past two decades, becoming a multi-billion-dollar industry. While the traditional leagues utilize a one-time draft process with subsequent waivers, daily fantasy sports (DFS) involves picking a new team(s) every week. As a result, traditional leagues require participants to predict the long-term (season) value of a player, whereas DFS requires participants to optimize the team value of players on a weekly basis. Therefore, the average DFS participant places a high premium on weekly player projections by “so-called” experts found on fantasy football websites. The purpose of this paper is to …

Law School News Tim Baxter '83 Elected Chair Of Rwu Board Of Trustees 10/29/2018, Edward Fitzpartick

Life of the Law School (1993- )

No abstract provided.

Consumers' Willingness To Pay For Specialty Table Eggs, Rachel Braun

Supply Chain Management Undergraduate Honors Theses

The purpose of this research is to define the relationship between two constructs and the purchasing behavior of consumers. These two constructs are composed of zoocentric and anthropocentric ideologies, which are established according to one’s attitudes towards an animal’s purpose on earth in relation to humans. This study investigates the effect that these two viewpoints have on a consumer’s willingness to pay for specialty table eggs and conventional table eggs. Using a survey questionnaire, we sampled 327 college students to test these relationships. Using confirmatory factor analysis to establish construct validity and hierarchical linear regression to test the hypotheses, we …