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Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy
Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy
Marketing Faculty Research and Publications
Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have …
Technology Across The Border, New England And The Southern New Brunswick Cotton Industry, 1880-1884, Judith Rygiel
Technology Across The Border, New England And The Southern New Brunswick Cotton Industry, 1880-1884, Judith Rygiel
Maine History
New England textile entrepreneurs, mill architects, and consultants had a direct influence on cotton textile production in southern New Brunswick in the early 1880s. In an advisory capacity, they offered advice on capitalization, equipment, labor models, product, and management strategies, vastly affecting the community landscape in Maritime textile towns. This paper examines the distinct influences of New England's textile entrepreneurs on three southern New Brunswick cotton mills built in the early 1880s. Judith Rygiel is a doctoral student in history at Carleton University in Ottawa, Canada. She grew up in Moncton, New Brunswick, near a cotton mill. Her 1998 M.A. …
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Case studies
As he eased his car out the gates of Castlemartin on a lovely evening in May 1995, Redmond O’Donoghue mused on the meeting which had just finished. Dr A.J.F. O’Reilly, non executive Chairman of Waterford Wedgwood Plc, had brought senior management of the group to his Irish residence in County Kildare for an informal discussion on future strategy. The group comprised two distinct major subsidiaries, Waterford Crystal which produced crystal glass and Josiah Wedgwood whose main business was ceramic tableware. Redmond was Chief Operating officer of Waterford Crystal. With the impending retirement of the current Chief Executive, Paddy Galvin, Redmond …
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Conference papers
The marketing of Ireland as a garden destination has been evolving over the past six years. The complexity of Ireland’s history and modern circumstances have led to the demise of Irish gardens over the past three centuries. An initiative entitled The Great Gardens of Ireland Restoration Programme has been operated under the Operational Programme for Tourism 1994-99 which has been funded by the European Union. The outcome of the scheme has been twofold; the funding has rescued a significant part of Irish heritage and history; it has provided many new comprehensive tourist attractions to both the domestic and overseas market. …