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E-Commerce Internship At Coretrex, Noah Mrok
E-Commerce Internship At Coretrex, Noah Mrok
Information Systems Undergraduate Honors Theses
E-commerce is changing the digital world as we know it, and it is an important part of our daily lives as it influences our behaviors as consumers. In this paper, I will describe the complicated nature of e-commerce through the lens of my personal experience at CoreTrex, an e-commerce agency based in Rogers, Arkansas. E-commerce has transformed how businesses connect with consumers and how consumers connect back with businesses. From its early stages as smaller online marketplaces to its current state as a much more complex virtual ecosystem, e-commerce has undergone many changes due to technological advancements and changing consumer …
Digital Nudges: An Investigation Of Both Consumer And Designer Perspectives, Ja-Naé Duane
Digital Nudges: An Investigation Of Both Consumer And Designer Perspectives, Ja-Naé Duane
2023
This dissertation explores how knowledge of digital nudges impacts consumer decisions, and how consumer preferences based on that knowledge impacts design decisions. Paper 1 presents a systematic narrative literature review on the evolution of digital nudge literature. This investigation uncovers several themes and provides a basis for a revised definition of digital nudges and a taxonomy wheel of digital nudges. Paper 2 (co-authored with Jeffrey Livingston, Jonathan Ericson, and Patrick McHugh) investigates how knowledge about digital nudges impacts consumer preferences to have them within the digital experiences they use. This paper highlights how knowledge of digital nudges impact consumer online …
Examining The Relationship Between Different Retail Mediums And Consumer Spending Habits, Melinda Vigh
Examining The Relationship Between Different Retail Mediums And Consumer Spending Habits, Melinda Vigh
University Honors Program Senior Projects
Understanding customer behavior and preferences is the first step towards developing optimal strategies for businesses and driving the highest revenues possible. Consumer behavior spending habits are everchanging due to the evolving nature of customers’ needs and preferences. This thesis fills the gap of a quantitative analysis between the in-person and online retail medium reflected onto levels of customer spending. This research provides further information about shoppers’ decision-making processes accounting for correlative relationships between demographic (age, gender, education level, income, etc.) and environmental variables (physical store atmospheres, online retail websites, social media advertisement). The research was based on primary data collected …
The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia, Majed A. Almobarak
The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia, Majed A. Almobarak
Theses & Dissertations
The objective of this quantitative study, which utilized a non-experimental, correlational predictive design, was to evaluate the association between perceptions of e-service quality by Saudi Arabian adult residents and their overall satisfaction with the online retailer from which they buy their electronics and small appliances products. The study also sought to determine to what extent e-service quality factors, as a group and independently, predict the customer satisfaction of the participants of this study. The participants of this study were limited to adults (18 years of age or older), male and female, who live in any region of Saudi Arabia, and …
The Effect Of Product Likes On Consumer Behavior In Online Shopping, Quynh Le
The Effect Of Product Likes On Consumer Behavior In Online Shopping, Quynh Le
Theses and Dissertations
This research examines the impact of likes in the context of online shopping websites. Likes are popular metrics in digital and social media marketing. Previous research has investigated the roles of likes on consumer behavior and product sales in the context of social media websites such as Facebook, Instagram. However, little has been known about another type of likes, product likes, which are used on online shopping as an information cue for consumer’s purchase decisions. We propose four studies to understand the impact of product likes in the context of online shopping websites where transactions occur. We expect that the …
When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe
When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe
Chancellor’s Honors Program Projects
No abstract provided.
Online Product Reviews: Effects Of Star Ratings And Valence On Review Perception Among Those High And Low In Need For Cognition, Jacquelyn L. Schreck
Online Product Reviews: Effects Of Star Ratings And Valence On Review Perception Among Those High And Low In Need For Cognition, Jacquelyn L. Schreck
Honors Undergraduate Theses
The Internet is becoming the main source for various tasks, from learning, to working, and shopping. There are many websites one can use to shop. Almost all stores have a website from which you can order anything you might want. As online shopping becomes more prominent, it is important to understand the effects of the Internet and its product reviewers and, specific to this study, consumer decision making. This study seeks to understand the effect of star ratings and valence on review perception between the different cognitive levels of individuals. Recognition review perception, and intent to purchase were being measured. …
Impulse Buying On The Internet, Claire Elizabeth Crafts
Impulse Buying On The Internet, Claire Elizabeth Crafts
LSU Master's Theses
Technology makes buying faster, smarter, and more convenient for consumers, and supplies endless opportunities for impulse buying. Research of this topic examines influencers for impulsive online shopping, and marketing techniques used to encourage such actions. After a thorough literature review to identify important factors relating to impulsive purchases and to develop hypotheses, a survey is conducted to provide data on which the hypotheses can be tested. The survey is divided into four sections examining the effectiveness of online marketing techniques, shopping habits, Internet habits, and questions relating to a recent online impulse purchase. Theories to test include ones relating to …
Sifting Customers From The Clickstream : Behavior Pattern Discovery In A Virtual Shopping Environment, Peishih Chang
Sifting Customers From The Clickstream : Behavior Pattern Discovery In A Virtual Shopping Environment, Peishih Chang
Dissertations
While shopping online, customers' needs and goals may change dynamically, based on a variety of factors such as product information and characteristics, time pressure and perceived risk. While these changes create emergent information needs, decisions about what information to present to customers are typically made before customers have visited a web site, using data such as purchase histories and logs of web pages visited. Better understanding of customer cognition and behavior as a function of various factors is needed in order to enable the right information to be presented at the right time. One approach to achieving this understanding is …