Digital Commons Network^™

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

The Use Of Secrets In Marketing And Value Creation, Ivan Fedorenko

2019

Keeping secrets is common to both corporations and public organizations. However, secrets have, until recently, received little attention in the marketing literature. The research on secrecy, to date, has been focused on the appropriating value from innovation. The purpose of my dissertation is to explore how secrecy can be used to create value for consumers. Paper one integrates the existent research on secrecy to develop an overarching framework and categorize four common types of secrets: reputational secrets, trade secrets, managerial secrets, and marketing secrets. The drivers and consequences of secrecy are identified across all three levels of analysis: individual, organizational …

The Impact Of Alcohol Consumption On Academic Success And Athletic Identity In Collegiate Student-Athletes, Zoe E. Arnold

Electronic Theses and Dissertations

Upon entering college in the United States, students are exposed to alcohol and, relatedly, the potentially dangerous experiences and effects that come with consuming alcohol. This is especially true for collegiate student-athletes, who have been found to have the highest consumption rate among student groups on campus. The purpose of the study was to understand the relationship between how student-athletes at a focus university, a Division I member of the National Collegiate Athletic Association, experience alcohol consumption, how their consumption affects their academic grade point average (GPA), and how athletic identity plays a role in their experiences. While the research …

An Intersectional Perspective On Diversity In Environmental Regulatory Agencies: A Case Study Of Women Of Color And Their Liminal Position Of Identity In South Florida, Leah A. Ramnath

Cal Poly Humboldt theses and projects

Diversity statistics from environmental agencies nationwide reveal overall growth and improvement in gender and racial composition of employees. However, although women occupied over half of leadership and staff positions, most were white women. The Regulatory and Economic Resources office, an environmental regulatory agency in south Florida, is exceptional as a majority of their employees are women of color. Although there has been continuous development of diversity initiatives by environmental agencies nationwide, perspectives of how women of color are experiencing the environmental workplace are underrepresented when reporting diversity data.

My study aims to understand the complex role of diversity in environmental …

Diversification And Its Implications For South Dakota Farmers’ Identity As Farmers: Wind Farm Diversification As A Case Study, Abdelrahim Abulbasher

Electronic Theses and Dissertations

Studies have been conducted in the last three decades to examine the impact of the ongoing economic changes that encourage farmers to adopt nonconventional practices (such as crop diversification, on-farm recreation, and wind farming) to diversify their income. Limited research, however, has been conducted to examine the impact of on farm diversification practices on farmers’ identity as farmers (growers of food, feed, and fiber) including their role, self-conception, and family history/legacy. Using social identity and socio-ecological systems theories, this study seeks to understand how farmers construct their identity, the symbolic meanings they attach to their daily practices, and the influence …