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Estimating The Indirect Contribution Of Sports Books: Sports Wagering As A Driver Of Other In-House Revenues, Brett L.L. Abarbanel
Estimating The Indirect Contribution Of Sports Books: Sports Wagering As A Driver Of Other In-House Revenues, Brett L.L. Abarbanel
UNLV Theses, Dissertations, Professional Papers, and Capstones
Using data from a repeater market hotel in Las Vegas, Nevada, the relationship between sports book and slot machine revenues is examined. Daily sports book write and daily slot handle are compared over a 250 day period. Though many industry leaders theorize that sports book gamblers also wager in slot banks, the results of this research fail to demonstrate a statistically significant relationship between sports book write and slot coin-in. In addition, the model used included race book win as an independent variable. Race book win was found to be a highly insignificant indirect contributor to slot revenue volume and …
The Efficacy Of Fragrance Use For Enhancing The Slot Machine Gaming Experience Of Casino Patrons, Gael D. Hancock
The Efficacy Of Fragrance Use For Enhancing The Slot Machine Gaming Experience Of Casino Patrons, Gael D. Hancock
UNLV Theses, Dissertations, Professional Papers, and Capstones
Once guests are inside a casino, experiential factors within the casino must be managed so that these guests are encouraged to engage in the gaming opportunities; remain in the casino to eat and shop; return to the casino; and hopefully, to recommend the casino to others. Ambient conditions have been shown to influence a person's willingness to stay in a public setting and their repatronage intentions. Air fragrance is one small, but controllable piece of the experience puzzle that includes décor, lighting, music and other ambient sounds, comfort of the seating, quality of the service, perception of cleanliness and ease …
Improving Casino Profitability Through Effective Offer Packages, Ren Zhang
Improving Casino Profitability Through Effective Offer Packages, Ren Zhang
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of the this study is to investigate effective marketing techniques to attract potential customers in a particular demographic group, young people aged from 21 to 34, as a way of exploring the local market. This demographic group constitutes a dynamic part of the local population and is characterized by its unique financial conditions and spending preferences. The hypothesis is that with well-designed price bundling, the casinos can realize increased revenue through increased visits from the local young population. The marketing technique used in this study is to utilize offer packages which bundle promotional items and other hotel-provided services. …