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Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations, Aaron C. Johnson
Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations, Aaron C. Johnson
Wayne State University Dissertations
Consumers’ ratings of products are ubiquitous in the online marketplace (e.g., Amazon; Yelp). The rating scales provided by online businesses typically comprise a set of stars that appear in the form of linear scales. Consumers looking to purchase a certain product likely rely on product ratings based on these rating scales. Although past research confirms the intuitive expectation that a higher star rating for a product elicits more favorable responses from consumers, there is a paucity of research related to effects of the properties of the scales themselves on consumers’ psychology. The literature on cognitive processing of information suggests that …
Economic Deregulation And Corporate Dividend Policy, Xinghua Gao
Economic Deregulation And Corporate Dividend Policy, Xinghua Gao
Wayne State University Dissertations
I investigate the evolution of corporate dividend policy in response to the changing operating environment induced by economic deregulation from the 1970s-1990s. Specifically, I examine the impact of deregulation on the firm's propensity to pay dividends, dividend payout ratio, the sensitivity of corporate dividend policy to current and past earnings, changes in the information content of dividends, and changes in corporate financing behavior along the deregulation process. Empirical results reveal that economic deregulation per se does not have significant impacts on firms' propensity to pay dividends. However, it seems that firms reduce dividend payout along the deregulation process and adjust …