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Needs Assessment As A Process For Change Management: Aligning Organizational Performance And Human Capital Investment With Strategic Planning And Change Creation, Abdulaziz Alshgeri

Wayne State University Dissertations

Research suggests that 70% of change management (CM) initiatives are considered unsuccessful. The most important reason for the dismal success rate of change initiatives is that they are driven by poor and invalid strategic decisions. Frameworks that businesses implement to secure sustainable long-term competitive advantages in the marketplace are often not effective. Therefore, decision-making related to improving results is critical, and must be based on an organization’s preset criteria. Creating and prioritizing key performance indicators direct leaders’ attention to effective change decisions. Prior research addresses several approaches to decide whether change is needed, such as statistical evidence, gut feelings, or …