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The Drivers And Antecedents Of Satisfaction, Trust, Commitment, And Loyalty Among Chinese Customers, Yun Chu

Theses and Dissertations - UTB/UTPA

This dissertation explores the relationship between satisfaction, trust, commitment, and loyalty among Chinese customers. The selection of China as the location for this study is due to a number of factors. China's economic expansion and recent ascension to full membership within the World Trade Association (WTO) has generated “excitement, uncertainty, and fear” (Ghoshal, 2003). In the recent past trade with China has grown at on average of 15 percent a year and foreign direct investment (FDI) into the country has grown even faster (Ghoshal, 2003). This growth may result in an interesting paradox. If China maintains just two thirds of …

The Antecedents And Consequences Of Customer Loyalty: The Roles Of Customer Satisfaction And Consumer Trust -Commitment, Sergio Alonso

Theses and Dissertations - UTB/UTPA

The objective of this dissertation is to develop and test a model of customer loyalty. This model can help explain the process that a customer follows to pledge loyalty, sometimes even subconsciously, to a product or service provider. From the provider's perspective, this process enables a firm to have a superior marketing performance based on the consideration that a loyal customer always is going to repurchase from the same provider. The whole model is composed of two sides: the firm and the consumer side. The firm is the entity that starts the process with the production of a consumer value …

Trust And Ethics In International Business Negotiations: A Cross-Cultural Analysis, Mohammad Niamat Elahee

Theses and Dissertations - UTB/UTPA

The growing interdependence in the global economic and political arena is resulting in accelerated growth in cross-national commercial relationships. Since some form of negotiation precedes most commercial activities and relationships, the topic of cross-cultural negotiation is of crucial importance to academicians, practitioners, and policy formulators. Despite its importance, research on cross-cultural business negotiation has not been very systematic and most of the empirical studies lack the explanatory power that is necessary for theory building. This study attempts to overcome this shortcoming by systematically linking different dimensions of national culture with different types of negotiation behavior.

This dissertation studies the relationship …