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Articles 1 - 7 of 7
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Entrepreneurship In Multinational Corporations And Capability Development Of Domestic Firms: An Exploratory Study In The Us-Mexico Border Region, Jung-Hoon Lim
Theses and Dissertations - UTB/UTPA
This dissertation explores the relationship between entrepreneurship and capability development in emerging markets. This study focuses on entrepreneurial activities in multinational corporations (MNCs) in emerging markets. Maquila plants and local Mexican suppliers located in (or near) Reynosa, Tamaulipas are investigated. The results from 34 interviews of a sample local Mexican supplier, maquila plant, local government, local university and Reynosa Asociación de Maquiladoras y Manufactureras, A.C. (RAMMAC) suggest that the entrepreneurship in the maquila plants occurs through the continuous improvement in the manufacturing process. The purpose is primarily efficiency and quality. The border economy that is primarily driven by the economic …
"Spreading The Good Word": Toward An Understanding Of Brand Evangelism, Samuel K. Doss
"Spreading The Good Word": Toward An Understanding Of Brand Evangelism, Samuel K. Doss
Theses and Dissertations - UTB/UTPA
The objective of this dissertation is to better understand the phenomenon of brand evangelism and the dimensions that are involved in a consumer becoming a brand evangelist. A brand evangelist is a consumer who actively “spreads the good word” of the brand while attempting to influence others’ consumption behavior. Through the development and testing of a model, this study helps to realize the concepts that are involved in a consumer becoming a brand evangelist. To date, little research has examined the dimensions of brand evangelism. It is proposed here that the attributes leading to brand evangelism include brand satisfaction, brand …
Hospital Investments In High Technology And Community Services: The Role Of Local Market Uninsurance, Lakshmi Balasubramanian
Hospital Investments In High Technology And Community Services: The Role Of Local Market Uninsurance, Lakshmi Balasubramanian
Theses and Dissertations - UTB/UTPA
Research in the area of financing and investment decisions made by firms focuses on maximization of shareholder wealth in an open corporation with clear separation of ownership and management. The inherent profit motive leaves no ambiguity in investment decision-making. On the other hand, several other factors come into play when the organization making the investment decision is non-profit. This dissertation investigates the influence that community uninsurance may have on investment decisions in hospitals, most of which operate as non-profit ventures. Unlike other types of non-profit organizations, hospitals do not focus on a target consumer base to generate revenues. Instead, every …
Two Essays On The Impact Of Rational And Irrational Investor Sentiments On Equity Market Return And Volatility: Evidence From The U.S. And Brazil, Pablo Javier Calafiore
Two Essays On The Impact Of Rational And Irrational Investor Sentiments On Equity Market Return And Volatility: Evidence From The U.S. And Brazil, Pablo Javier Calafiore
Theses and Dissertations - UTB/UTPA
This dissertation consists of two essays on how investor sentiments affect the returns and volatility of the Brazilian stock market. Both essays share a similar methodological approach. The first one analyzes the effect of investor sentiments on the returns and volatility of the Brazilian stock market using a model that accounts for fundamentals (rational) and noise components (irrational) of investor sentiments on the Sao Paulo leading index Bovespa. This research finds a statistically significant positive (negative) impact of rational (irrational) sentiments on market returns. Moreover, there are statistically significant impacts of irrational components of the sentiment indexes on Bovespa volatility …
Constitution Of The Market Through Social Media: Dialogical Co-Production Of Medicine In A Virtual Health Community Organization, Handan Vicdan
Constitution Of The Market Through Social Media: Dialogical Co-Production Of Medicine In A Virtual Health Community Organization, Handan Vicdan
Theses and Dissertations - UTB/UTPA
This research explores new systems of marketing, and new roles and relationships of organizations and consumers developing in healthcare as a result of transformations occurring in technology, consumer/marketer value systems, forms of discourse and institutional roles. Inspired by observations from a Medicine 2.0 community organization, which turn social networking into a business phenomenon – PatientsLikeMe (PLM) – I explore how such systems develop and function and the institutionalizations that reconstitute roles and maintain relationships among actors in these systems through netnographic research. That is, (1) why and how patients in PLM participate in the social co-production of medical knowledge and …
For Whom The Consumer Retorts: Consumer Identity, Cultural Conditions, And The Ramification And Re-Integration Of The Market Through Co-Optation, Soonkwan Hong
Theses and Dissertations - UTB/UTPA
Co-optation theory has evolved such that the cultural friction between consumer agency and the market provides an eternal source of marketing opportunities for marketers to culturally rejuvenate their businesses. The relevant literature studying consumer identity, however, precludes docile consumers from the analyses and theorization process. Given the theoretical incompleteness, this dissertation first expounds the nature of consumer agency by studying consumer cultural conditions cultivated and entrenched since modern epoch. Consumers‘ varied levels of ability to signify and their urge for distinctiveness are two cultural conditions that can capture the quintessence of consumer agency. Second, this study delves into the possibility …
Impact Of Workplace Stress On Job Satisfaction Moderated By Religious Coping, Celina A. Esparza
Impact Of Workplace Stress On Job Satisfaction Moderated By Religious Coping, Celina A. Esparza
Theses and Dissertations - UTB/UTPA
Workplace stress has been associated with negative job satisfaction outcomes, therefore leading employees to engage in coping strategies to minimize the consequences of the stressors. Although much research has been conducted on workplace stressors and their consequences, a small amount of literature exists on how women and Hispanics cope with workplace stressors or how people cope with the stressors in religious ways. To investigate the relationships among these factors, data was collected via an online survey completed by 268 university employees at a southwestern university. Self-report data collected suggested that both women and Hispanics use religion to cope with workplace …