Digital Commons Network^™

What Supports Are Needed To Encourage And Assist Community Festivals And Events To Succeed And Grow? An Empirical Study., Helen Mcdwyer

Theses

Abstract: Communities are motivated to host festivals and events for a myriad of reasons. They generate important economic and social benefits for an area with increased visitor numbers, increased local spending and greater community cohesion. Festival and event tourism is an important segment of the overall tourism product in Ireland, particularly in an area such as Kerry where there is a heavy reliance on tourism. Many festivals and events in Kerry are organised by community and voluntary groups and yet these groups are increasingly pressurised to increase the professionality of their offering to compete for regional funding and sponsorship. Changes …

An Investigation Into The Importance Of Organisational Public Relations For Live Music Festivals In Ireland, Paying Particular Attention To Organisational Identity, Image And Reputation, David Mahy

Theses

This research is concerned with Image and Reputation creation and management within the entertainment sector, specifically with regard to live music festivals and how a Public Relations campaign can successfully create a favourable image with its main target demographics and maintain a positive reputation and corporate identity.

The literature on the subjects of reputation, identity and event management revealed that relationship building and image management with primary groups of stakeholders can be very significant contributors to the success of live music festivals. Successful two way engagement with customers and perspective attendees of the festival can ensure the continued existence of …

How Is Social Media Changing The Public Relations Industry In Ireland: A Case Study Approach, Linda Wright

Theses

This thesis explores how the evolution of social media technologies are impacting on the Public Relations (PR) Industry in Ireland. It attempts to identify if social media has changed the landscape in which PR Practitioners work and if they believe it has changed the PR Industry in Ireland.

This study attempts to fill the gap in Public Relations research and literature and to merge the social media technologies with the existing Public Relations communication tools.

PR Practitioners recognise the need to embrace social media. However a clear gap exists in the PR industry in Ireland. While some have embraced the …

How Minority Sporting Organisations In Ireland Are Promoting And Growing Their Sports Using Social Media: A Public Relations Perspective., Peter Lucey

Theses

The aim of this research study was to explore how minority sports organisations in Ireland are using social media to effectively grow and promote their sport. The researcher has analysed how these organisations are currently making use of social media and how it has benefited them in their operations. Relevant secondary literature was studied in depth along with the primary research methods that were used for this study. The research methodology used by the researcher constituted elements of both quantitative and qualitative analyses. Interviews and questionnaires made up the main research tools in addition to an action research approach as …

A Guide To The Management & Operation Of A Chinese Restaurant In The United States, Wen-Chiung Huang

Theses

Before writing this thesis, the reason I choose for the issue of management and operation of Chinese restaurant is not because so much mass communication was related. It is the idea of the restaurant business how it to be created by using media or people's words of mouth. It is difficult to start a new business in the foreign country. Restaurant business does the same. In the early a late age of immigration, people realized only work hard can made a better life for themselves and their next generation. They started have their own business, created job opportunity even contributed …

An Empirical Study On The Differences Of Task-Orientation Skills And People-Orientation Skills Of Upper And Lower Management In An Organization, Michelle A. Heppermann

Theses

This thesis will focus on the study of communication between upper and lower management levels in a company and the impact that genders has upon it.

Communication can be divided into two sections: task-orientation and people-orientation. Task-orientation refers to a person's behavior in delineating the relationship between himself/herself and staff members and in endeavoring to establish well-defined patterns of organization, communication, and procedures. People-orientation refers to a person's behavior indicative of friendship, mutual trust, respect, and warmth in the relationship between leader and his/her subordinates.

Over the years research has suggested that women are prone to be more people-oriented while …

"Quick Tips": A Manual For Not-For-Profit Organizations, Mary Brooks

Theses

This thesis will focus on the study of volunteerism within a not-for-profit organization. Meeting the growing demand for volunteers and controlling then high turnover could determine how smoothly a nonprofit organization runs.

In the past the need for volunteers and nonprofit organizations was not as great as it is today. There are at least two reasons for this upward trend. The first reason is more women are working outside the home leaving less leisure time for volunteering. The second reason is the government is playing a smaller role thus causing the public to seek help elsewhere.

Research has attributed the …

Hotel Front Desk Management And The Role Of Information Technologies, Michael A. Jarzewiak

Theses

This thesis will focus on Hotel Front Desk Management and the role of Information Technologies.

Recently, with the advancement of information systems, the hotel industry is changing as necessary. Property Management Systems--known in the hospitality field as PMS--have changed the way hotels operate.

Other technologies discussed are keyless lock systems, and computerized time card systems, along with other high-tech systems.

The major concern of this thesis is to research various Property Management Systems and to see what is the most important criteria hotel executives or operators seek before implementation.

Managing New Product Development: A Project Management Manual, Ronald A. Hoormann

Theses

The purpose of this study is to develop a new product development project management manual for a typical firm. It will also investigate many of the problems companies have had managing the development of new products, as well how these companies have addressed the problems. The manual is intended to define a project management system by describing the goals of project management; the project management organization for the firm; job descriptions as they pertain to project management; the product development cycle; the project management process; and the procedures that will be used to plan, monitor, and control a project. It …

Management Decision Making And Political Viability Criteria In Large Corporate Organizations, Kalman J. Kovach

Theses

This thesis focuses on the magnitude of political viability in managerial decision making in large corporate organizations . Political viability ls defined as perpetuating shrewdness to flourish one's career within an organization.

Recent economic conditions and global competitiveness have forced corporations to examine their traditional managerial roles. As a result, many corporations have totally revamped goals and objectives in an attempt to present a clear and unobstructed vision of their mission.

Over the last decade research done by organizational psychologists, consultants, independent ·think· tanks, and decision experts have bombasted corporations with many management philosophies . Decision making is an integral …

The Impact Of Implementin Effective Employee Communication To Manage The Evolving Work Force, Michelle K. Bray

Theses

This thesis will focus on the study of implementing effective employee communications to manage a diverse work force.

Over the years the practice of public relations has struggled to establish a niche for itself by justifying its existence to corporate America, mainly upper management. As an increasing number of chief executive officers recognize the need for effective communications professional communicators are being strategically placed to best serve the organizational objectives. Unfortunately, the area of internal communications is often neglected.

Research has attributed the lack of effective, open, two-way communications to the false presumption that employees are loyal 10 their employer …

The Health Care Industry: Union Vs. Management, Maria Ciolfi

Theses

'This paper will begin with an overview of the legal enactments which allowed the National Labor Relations Board {NLRB) jurisdiction in the health care sector.. It will discuss the development of the reimbursement system, technological advancements and their. effect on the health care industry.

Based on these issues have developments, several human relations issues have emerged resulting in union activity in the health care environment . A dichotomy arises when both management and labor strive for high quality patient care . Management is forced to operate with in cost constraints , leaving labor to battle for equitable wages and benefits …

Management Stress And Its Impact On Marital Dysfunction, Thomas J. Kemper

Theses

The purpose of this investigation is to examine the occupational and life stressors suffered by managers and the relationship between this stress and the marital dysfunction of these managers.

The relationship between employee's work lives and their nonwork lives has undergone a number of investigations over the years . One area that has received particular attention is the area of occupational stress, its causes and effects. Occupational stress is something that is no longer suffered by air traffic controllers and top executives Lower level managers are becoming distressed because of the pressures placed on them by corporations to perform, and …

Marketing Customer Service Within The Information Movement And Management Industry, Mark Jones

Theses

The goal of this project is to determine what characteristics of the service firms are considered critical to success of vendors within the information movement and management industry.

The first task undertaken was to determine a definition for the information movement and management industry and which firms were major competitors within the industry . The size of the industry in terms of employees and revenues was then estimated. Some of the characteristics of the major competitors were then expanded.

The next activity involved the determination of what factors the information movement and management market members used to select a vendor …

Motivation, Management Motivation, And Its Perceived Decline In American Bureaucratic Organizations In The Context Of Changing Attitudes And Values, Jon Lawrence Johnson

Theses

This Culminating Project represents an inquiry into the existence, applications, and parameters of human motivation and its impact on perceived management attitudes, values, and motivation to manage.

The topic is examined from three vantage points. Part I embodies a selective indoctrination in human motivation concepts and suggests relevant organizational applications and examples in illustration. The term "motivation" has evolved into a popular but often misapplied catch phrase. Therefore, a foundation in prominent human motivation theory is provided as precedent to issues subsequently discussed in the Project, to offer the reader an accurate base of subject knowledge.

Part II addresses the …

The Role Of Management In The Evaluation Of A Proposed Corporate Acquisition, Dianne O. Isbell

Theses

Unavailable.

Managing The Seemingly Unmanageable Enterprises, Michael Daramola

Theses

Unavailable.