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A Cookieless Future: Solving The Ux Problems Caused By The Privacy Protections Method, Ibrahim S. Hanoglu
A Cookieless Future: Solving The Ux Problems Caused By The Privacy Protections Method, Ibrahim S. Hanoglu
Theses
To the author’s knowledge, this article is the most comprehensive research study of its kind, if not the only example, as it examines the user experience issue caused by privacy protection methods from a theoretical and practical perspective. This study investigated where third-party cookies are used according to marketing techniques, the effects of these cookies, and the user experience problems that arise after these cookies are blocked by privacy protection methods. The research firstly determined the access to the user’s computer in both methods by measuring the files and trackers left on the computer by comparing the Chrome browser, which …
Digital Marketing For Small Businesses During Covid-19 And Beyond, Emily Lenore Guyer
Digital Marketing For Small Businesses During Covid-19 And Beyond, Emily Lenore Guyer
Theses
The directed project has two parts: the Prospectus for AMC 60000 Thesis/Directed Project I, and the website https://eguyer123.wixsite.com/directedproject2 for AMC 61000 Thesis/Directed Project II. The website takes this information and puts it into resources, namely infographics and videos. My goal is to help small businesses, whether they are established and transitioning from traditional to digital marketing, or brand new and are starting their marketing strategies from scratch. Throughout this project, they’ll learn the importance of navigating social media marketing, content marketing, search engine optimization, and digital marketing through the COVID-19 pandemic and beyond.
An Exploration Of The Experiences Of Modern Marketers: Skills Gaps, Mindset, And The Role Of Career Stage, Tim Crowley
An Exploration Of The Experiences Of Modern Marketers: Skills Gaps, Mindset, And The Role Of Career Stage, Tim Crowley
Theses
The digitalisation of marketing is the greatest change that the marketing profession has experienced (Kähler & Magnusson, 2018) and digital technologies now sit at the forefront of modern marketing (Thomas & Thomas, 2018). Digital marketing has numerous benefits (Kumar, 2015; Malar, 2016), however, digitalisation is disruptive (Mgiba, 2019) and has resulted in mismatched skills and an increased need for reskilling and upskilling (Bajpai & Biberman, 2019). Accordingly, skills gaps are evident (Crush, 2011; Day, 2011; Hege, 2020; Quinn et al., 2016; Royle & Laing, 2014; Wood, 2011). Notwithstanding, there is a scarcity of research in this area (Raghuraman, 2017; Royle …