Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Entire DC Network
Effects Of Training And Development On Job Satisfaction, Lora Applebury
Effects Of Training And Development On Job Satisfaction, Lora Applebury
Theses
This thesis will focus on the effect training and development in the workplace on employees job satisfaction.
Research has stated that with the proper kinds of training and development employees will be more satisfied with their jobs overall. Researchers believe that the kinds of training and development given to employees will also improve the overall quality and productivity of the work environment.
With companies trying to move into the global job market training and development has come to the for front of all companies improvement programs. Most of the large companies CEO believe that training and development is the only …
Corporate Image: The Role Of Communications In Development And Maintenance, Michelle L. Warner
Corporate Image: The Role Of Communications In Development And Maintenance, Michelle L. Warner
Theses
This thesis will focus on corporate image - what it is, what it does, why it is necessary and how to develop and maintain it.
The term "corporate identity'' was first coined in the 1960's by Walter Margulies. Corporate identity is the term most commonly used to define a corporation's "sense of self." Corporate image is a direct offshoot of identity. Corporate image is the picture that an audience has of an organization through the accumulation of all received messages.
The bridge between corporate identity and corporate image is corporate communications. The most effective way to manage corporate image is …
Assessment Of Integration In R & D / Marketing Interface Conditions In The New Product Development Process, Pamela A. Hoffman
Assessment Of Integration In R & D / Marketing Interface Conditions In The New Product Development Process, Pamela A. Hoffman
Theses
This thesis will focus on the relationship between the Research and Development (R&D) and marketing functions as they relate to the new product development process in a corporate setting.
New product development processes are a complex and dynamic series of activities which require a transition in the organization from a hierarchical structure to a colleague-based, horizontal structure. Cross-departmental teams and project management methods lead to shared responsibilities for new products among R&D, manufacturing, and marketing groups.
Research has established that communication problems, goal conflicts, and a lack of openness often characterize the relationship between R&D and marketing. Research has also …