Digital Commons Network^™

Driving Employee Engagement Through Internal Communication; A Public Relations Perspective: A Case Study Of Cork Institute Of Technology, Ireland., Desmond P. Carroll

Theses

This study is concerned with the important role of internal communication (IC) as a driver of employee engagement and investigates how public relations (PR) might be best placed to advise on and oversee a system of managed or strategic communication within an organisation.

The literature reveals that a communications culture must pervade an organisation for effective communication to take place. Whilst early models leaned towards a predominant one-way transmission of communication, we are now witnessing a paradigm shift to a horizontal two-way system of communication and engagement.

The research methodology employed in this study was a qualitative case study which …

How Has Social Media Impacted The Relationship Between Public Relations And Marketing Functions In Small Businesses., Lorraine Sheehan

Theses

This study is concerned with investigating the impact of social media on the relationship between public relations and marketing functions in small businesses in Ireland. The relationship between public relations and marketing has been debated in the literature and in organisations for many decades. Social media has an influence on the channels of communication which in turn influences public relations and marketing functions.

Both primary and secondary research methods on gathering findings of social media, public relations and marketing functions were carried out. Areas of conflict and tension between public relations and marketing were highlighted. The impact of social media …

Innovative Business Communication And Its Effect On The Bottom Line, Jane M. Lloyd

Theses

This thesis will examine a variety of business communication styles and show how various forms of communication can have an impact on a company's profitability.

Although a number of variables have been known to contribute to a company's bottom line - sales volume, cost of production, quality of products, etc. - only in the last ten to fifteen years have companies begun to look at the impact their business communication techniques have on productivity.

In these times of downsizing, rightsizing, and reengineering, it is more important than ever to maintain open lines of communication among all levels of employees. It …