Digital Commons Network^™

Nepalese Summer, Dikshya Upadhyay

Theses

No abstract provided.

Qualitative Research On Pant Fit: To Improve Plus-Size Fit In The Plus-Size Market, Lenora Brown

Theses

This study explored the plus􀂱size apparel fit and the satisfaction of the plus􀂱size women in the United States. According to researchers, there is a well-known gap for apparel grading when it comes to plus-size apparel. This study took a qualitative approach and used structured interviews and surveys with twenty plus-size women size 16 through 22 and ages ranging from 22 through 50 in the Midwest area. The results of the interviews and the survey indicate the plus-size woman is unsatisfied with the fit of their clothing, more specifically the fit of their pants. The results indicate there are many variants …

Creating A Responsibly Made Product For A Handcrafted Business, Jordan Khusnulgatin

Theses

The purpose of this project is to build a small scale handcrafted product and business from scratch that incorporates sustainable practices. There are many factors that make up a business. For this project in particular, the main concern will be centered around all aspects of the product and customer experience, including finding a niche, the aesthetic, branding, packaging, pricing, sustainable practices, and creating a business plan. This project will follow the steps described above to discover a niche and the basis upon which this handmade business will be derived from, providing a physical example of what a thoroughly thought-out handcrafted …

Digital Marketing For Small Businesses During Covid-19 And Beyond, Emily Lenore Guyer

Theses

The directed project has two parts: the Prospectus for AMC 60000 Thesis/Directed Project I, and the website https://eguyer123.wixsite.com/directedproject2 for AMC 61000 Thesis/Directed Project II. The website takes this information and puts it into resources, namely infographics and videos. My goal is to help small businesses, whether they are established and transitioning from traditional to digital marketing, or brand new and are starting their marketing strategies from scratch. Throughout this project, they’ll learn the importance of navigating social media marketing, content marketing, search engine optimization, and digital marketing through the COVID-19 pandemic and beyond.

Apparel For Individuals With Limited Mobility, Ali Robbins

Theses

This project is focused on designing and creating apparel that meets the unique medical needs of those with mobility limitations. A side focus of this project is on post-surgical apparel. The goal has been to create a complete base outfit that address a range of difficulties people with limitations on their mobility face. The apparel is designed to make self-dressing easier and reduce dressing difficulty for care givers.

How Diversity And Inclusion Affect Shopper Attitudes, Melissa Michelle Oliver

Theses

This paper analyzes the effects of consumer behavior in relation to diversity and inclusion in retail advertisements. The primary objective of diversity and inclusion initiatives is to have a workforce that closely resembles an organization’s target audience and the growing group of loyal customers the company wants to retain. Differences in age, race, gender, national origin and sexual orientation should be encouraged in advertisements to ensure optimal organizational performance. People who are different from one another in race, gender and other dimensions bring unique information and experiences to bear on the task at hand. By analyzing consumer behavior based off …

Communication At The Core: Exploring Decision-Making When Communication Is At The Heart Of An Organisation’S Strategy Development, Sinead Hewson

Theses

This investigation considers whether the position, territory and scope of the public relations function in organisations influences strategic thinking, decision-making, and results. Scholars say communication is a strategic management function and has a significant role to play (Grunig J.E., Dozier and IABC Research Foundation 1992, pp. 325–356; Kitchen, 1997, pp. 43–73). Yet, the strategic expertise of communicators is neither understood nor acknowledged outside of the sector. The study’s investigation into the issue and level of access to industry opinion-makers adds to the strategy discussion, while the proposed model of Adaptive Communication contributes to new knowledge.

Gender, Role Models, Entrepreneurial Self-Efficacy And Career Intentions: Implications For Entrepreneurial Education, Ciara Marie Lavelle - O Brien

Theses

This thesis explores gender, role models, entrepreneurial self-efficacy and career intentions of secondary school students in Ireland. Most prior research includes entrepreneurial education as an important factor in the decision to start a business. Few studies include the importance of entrepreneurial perceptions, role models, self-efficacy, and career intentions combined and what implications this may have for entrepreneurial education. Previous studies cite the importance of role models for potential entrepreneurs but ignore how the role model is perceived or who the role models of this generation (Gen Z) are. This study used a semistructured questionnaire and the Repertory Grid Technique (RGT) …

An Exploration Of Experiential Marketing In The Fast-Moving Consumer Goods Industry: Development Of The Experiential Marketing Implementation Model And The Return On Integrated Experience Formula, Holly Anne Barry

Theses

The nature of brand-customer relationships has long been the focus of marketers’ attentions, however, the competitive environment of the Fast-Moving Consumer Goods industry in the modern era, has significantly elevated the importance of that relationship in the literature. This is primarily due to the evolution of consumers’ needs and wants and their growing expectation of brands playing a key role in their daily lives. As a result, brands face the challenge of trying to communicate with their target audience through a multitude of marketing communications tools that both engages and excites them, while at the same time building effective memory …

Smart Ageing And Renewal Through Entrepreneurial Skills Training, Sarah Davis

Theses

Globally, while the population is ageing, only 3% of older (≥65 years) adults are engaged in entrepreneurship. The Healthy Ageing agenda is responding to the population trends by increasing its focus on elements of active or productive ageing (incorporating older working) with quality of life as a primary outcome. Alignment and exploitation of the synergies between healthy ageing and older entrepreneurial engagement are lacking. Entrepreneurship education is broadening its focus and targeting inclusivity, albeit with as yet little focus on the older population. Older entrepreneurship, while tentatively linked with increased quality of life, has yet to receive direct attention in …

Lighting Up The Black Box –Digital Transformation In German Lobbying, Kathrin Barabara Stürmer

Theses

Digital transformation, alongside social media channels, influences policymaking. The aim of this research is to build knowledge of the consequences of digital transformation on lobbying at German federal level. This analysis uncovers how digital lobbying works in Germany and how it changes classic communication within the political sphere. Taking a grounded theory approach, the study addresses both communicating sides: lobbyists, on the one hand, and members of the German Bundestag and their employees, on the other. A profound understanding of, and differentiation between, lobbying and digital lobbying is gained through a first data-gathering step of 15 interviews with representatives of …

An Exploration Of The Experiences Of Modern Marketers: Skills Gaps, Mindset, And The Role Of Career Stage, Tim Crowley

Theses

The digitalisation of marketing is the greatest change that the marketing profession has experienced (Kähler & Magnusson, 2018) and digital technologies now sit at the forefront of modern marketing (Thomas & Thomas, 2018). Digital marketing has numerous benefits (Kumar, 2015; Malar, 2016), however, digitalisation is disruptive (Mgiba, 2019) and has resulted in mismatched skills and an increased need for reskilling and upskilling (Bajpai & Biberman, 2019). Accordingly, skills gaps are evident (Crush, 2011; Day, 2011; Hege, 2020; Quinn et al., 2016; Royle & Laing, 2014; Wood, 2011). Notwithstanding, there is a scarcity of research in this area (Raghuraman, 2017; Royle …

An Exploratory Study Of Change Management In The Irish Defence Forces For Implementing New Technologies., Paul Dermot Hegarty

Theses

The aim of this research is to determine if the Irish Defence Forces would benefit from the introduction of change management processes when implementing new technological systems. The extant theory has neglected to examine the application of change management processes in military organisations, a shortcoming this thesis addresses. The research draws on semistructured interviews undertaken with military and civil servant professionals from the Irish Defence Forces and the Department of Defence. Analysis of the interviews resulted in a number of new findings. The research highlighted the current deficiency in long-term funding and long-term strategic planning at the political level, and …

Large-Scale Renewable Energy Penetration – A Quantitative Analysis Of Political Determinants Of Renewable Energy And Its Impact On Electricity Price Volatility Transmission And Corporate Financial Performance, Abdul Abban

Theses

This thesis presents four studies on renewable energy. In this thesis, we analyse the political determinants of renewable energy investment in Chapter 2, evaluate the interaction effect between government system and governance quality on renewable energy investment in Chapter 3, estimate the impact of renewable energy on electricity prices and volatility transmission across the Australian regional markets in Chapter 4 and finally investigate the bi-directional causation between environmental and financial performance in Chapter 5.

The findings from Chapter 2 show that both the left and central-orientated governments promote renewable energy investment more than the right-orientated government. Although the presidential system …