Digital Commons Network^™

Water Purification In Haiti : An Engineers Without Borders Project, Melissa Valoura

Theses

The objective of this thesis was to present the necessary steps to help a town in Haiti develop an organization focused on improving their water quality. It goes through the technology needed to create the organization and explains the procedures for implementing a charitable project in a foreign country. A narrative of the student project in Milot, Haiti, where students from the New Jersey Institute of Technology's Engineers Without Borders Chapter implemented a water purification project, explains the course of action that was taken and gives an example of a successful project. A summary of Haiti and its history paints …

The Future Of The Irish Manufacturing Industry In Relation To Global Competitiveness, Joceley Martins Wilson

Theses

This study is an examination of the challenges faced by the manufacturing sector in Ireland. As the speed of globalization intensifies, new demands are constantly being levied on the manufacturing sector. In order to maintain this very important sector in Ireland, the manufacturing industry must promote constant innovation, automation and specialization, specifically in niche areas where there is a requirement for specific specialized skills, and where the labor cost is not a prohibitive or fundamental issue.

Innovation has been a key success factor for the manufactures to date, and will continue to be an ai'ea of focus as competitive forces …

Teenage Consumer Behaviour: Factors That Influence Their Purchase Decisions Towards Clothing Brands., Regina Baylor

Theses

This study explores the perceptions held by Irish teenage consumers in relation to branded clothing and investigates the different factors which influence them in their decision-making process. In seeking to expand the understanding of teenage consumer behaviour and the factors that influence their clothing brand choices, this study focuses predominantly on the susceptibility of teenage consumers to peer and reference group influence. This study examines the social and psychological concepts of attributing status, social value and specific purchase intent to clothing brands in relation to teenage consumer decision-making.

This study is therefore interested in exploring the hypothesis that branded clothing …

Ireland: A Branding Phenomenon? An Examination Of "Ireland The Brand"., Sarah O'Mahony

Theses

This study is an examination and assessment of the branding phenomenon, ‘Ireland the Brand’. An investigation into the current image of ‘Ireland the Brand’, was conducted as part of this research study, focusing particularly on the aspects of the brand relating to the foreign direct investment sector (Ireland Inc.), and the Irish tourism industry brand (Tourism Brand Ireland). Many events and aspects of Irish history contributed to the subsequent awareness of the values of ‘Ireland the Brand’. It included the Great Famine, which led to mass emigration, marking the beginning of a substantial Irish community abroad, the Irish diaspora. Also, …

Investigation Into The Glazing Sector Of The Construction Industry In The Cork Region: To Identify The Main Criteria Used In The Window And Glazing Selection Process, Michael A. Mc Avoy

Theses

The selection of glazing and windows is an important element in the architecture of a building in terms of both aesthetics and practicality. Other related issues include sustainability, and the potential effects of glazing selection on the environment. It is essential that glazing experts contribute to the design process at an early stage in order to maximise the efficiency of the windows while still allowing architects to create their visions and unique buildings. This study focuses on the current systems used in the window selection process for the Cork region, and will propose changes based on the findings of the …

Customer Satisfaction : The Case Study Of A Service Company, Emre Ilkme

Theses

This research was undertaken in Derichebourg Multi services to gain an understanding of customer satisfaction. Customer satisfaction and improving the customer service are important as this serves to create loyal customers in the business, since market competition has increased. If a company fails to respond to the customer needs and expectations, the satisfaction will not be provided and so customers will lose loyalty to the company and may eventually change the companies altogether. Thus, the importance of customer satisfaction and related subjects has been highlighted in this research. Satisfaction causes have been identified and the recommendations made to increase the …

Integrated Marketing Communications: Student Recruitment At Cork Institute Of Technology, Mervyn O'Mahony

Theses

Competition has, and will continue to intensify further in the third-level educational sector to attain increased student numbers into the future. Third-level Institutes must focus on marketing activities, and understand that without an effective marketing communications strategy, the possibility of attracting increased numbers of students is negligible.

Cork Institute of Technology faces unprecedented funding shortfalls. This coupled with a soon to be introduced new funding mechanism, based on student numbers, has made it imperative for CIT to exploit new and innovative marketing media to generate awareness of the Institute and the courses it has to offer.

The students of today …

The Impact Of The Implementation Of Modularisation And Semesterisation On Academic Staff In Cork Institute Of Technology: A Qualitative Study, Regina O'Flynn

Theses

This study investigates the perceptions of academic staff in Cork Institute of Technology (CIT) on the implementation of modularisation and semesterisation in CIT. The study was undertaken when the institute was at the initial stages of changing to a modularised and semesterised system of education delivery. The study investigated the reasons for such fundamental changes. The findings contribute new knowledge to the literature on change management, while specifically adding to an understanding of managing change in a higher educational institute in Ireland. Forty-five academic staff and five members of senior management were interviewed.

The study revealed overall reluctance among academics …

Little To Large: Critical Success Factors & Implications For Sme's In Kerry And Rural Ireland., Noelle Foley

Theses

This research is unique in that it profiles the growth trajectories of three global knowledge based companies in rural Ireland. The chosen companies were start-up small businesses that became international global leaders in their selected fields. The selected companies range from different industries but share similar growth trajectories and factors which have enabled high growth. There was a gap in research regarding the growth factors which have allowed small to medium-sized enterprises develop into large corporations. This study took an in-depth look at how each company has managed the vital factors in their growth transition in the hope of applying …

Do Campus Incubation Centres Provide A Successful Linkage Between Early-Stage Entrepreneurial Ventures And The Irish Institutes Of Technology?, Fiona Fox

Theses

This study is an examination of the issues that are pertinent to the development of linkages, which campus incubation centres provide between their host Institutes of Technology (loT) and their tenant firms. This research incorporates the views, opinions and recommendations of new firm entrepreneurs, campus incubation centre management, senior academic staff and researchers. This study responds to the lacuna of research on campus incubators hosted by the Institutes of Technology. This study confirms that campus business incubators that are affiliated to the loTs are still in their infancy. The research acknowledges that these campus incubators are in a ‘startup’ phase …

Cork City : The Untapped Tourism Potential, Frank O'Sullivan

Theses

This research focuses on Cork City and the attributes of the city, which possess the ability to enhance the tourism product, yet remain largely ignored. The study includes the opinions, perceptions and analysis of key figures in the local tourism industry. The study highlights the key promotional bodies representing Cork City as a tourism destination and their shortcomings.

The research delves into the initiatives and projects charged with enhancing the tourism product. The access providers are examined in terms of their significance and contribution to the local tourism market. The impact of the European Capital of Culture is analysed. Cork …

The Cost And Benefits Of Upskilling The Irish Labour Force, Peter Daly

Theses

This study assesses the position of Irish businesses in relation to upskilling their workers in the globalised business environment. There is a scarce amount of data published on the implications for Irish businesses and their interaction state supports for upskilling the Irish labour-force.

This study has found that Irish businesses recognise that they now operate in a global market and that they believe that a strong third and vocational level of skills exist but work based skills must improve. Outsourcing parts of the business process is not considered a preferred option of skills replacement by Irish businesses but business networks …

A Study Into The Use Of Business Process Reengineering In Re-Designing Procurement Processes Within The Southern Health Board, Treasa Dempsey

Theses

Prior to undertaking the implementation of an integrated finance and procurement information system, the Southern Health Board (now know as the Health Service Executive - Southern Area) undertook a Business Process Reengineering project to redesign, standardise, streamline, and document their procurement processes. This study examines how useful Business Process Reengineering can be in a public sector environment, using the project undertaken in the Southern Health Board, as a case study. The literature on BPR, in conjunction with the material from the BPR project, and interviews from relevant project team members, is examined. The case study demonstrates that it may be …

The Application Of Social Marketing In Reducing Binge Drinking Among Female College Students: An Investigation Of A Third Level College In Cork, Fergus Murphy

Theses

Ireland has one of the highest levels of alcohol consumption in the EU, consuming 10.6 litres of pure alcohol per person in 2003, increasing to 13.4 litres in 2006. This rise in consumption has led to increases in alcohol-related harm and disease, and has resulted in more than 1,775 deaths according to the Health Research Board (Mongan et al., 2007). In general, increases in overall consumption are accompanied by a greater incidence of health and social problems. In addition to the high volume of alcohol consumed by people in Ireland, drinking occasions appear to be strongly related to heavy episodic …

Viral Marketing In Tertiary Level Educational Establishments, Vicky O'Sullivan

Theses

Technological evolutions, principally developments in electronic and digital social media, have introduced new marketing paradigms, such as viral marketing. Viral marketing is a relatively new phenomenon which offers marketing practitioners significant opportunities to reach target audiences in a credible and attention grabbing way.

Students have rapidly adopted new social technologies, and they use these media to enrich existing offline personal relationships that they have with friends within their tertiary level environment. Students have a predilection to forward messages to friends, and value messages they receive from friends. This is because students trust friends, and also believe that friends will know …

The Organisational Impact Of Outsourcing On Multinational Businesses Operating In Ireland, Veronica Perdisatt

Theses

This study is an examination and assessment of the effectiveness of outsourcing arrangements currently employed by a sample of multinational organisations operating in Ireland. Informed by previous research, this study employs field research in the form of interviews with experienced and successful practitioners in the outsourcing industry. The study responds to issues of focus, which include the analysis of benefits of outsourcing programs, barriers to achieving outsourcing benefits and identification of unexpected or indirect impacts of outsourcing. This research highlights that from the perspective of operating from a small open economy, outsourcing is one strategy that organisations are increasingly adopting …

A Conference Centre : The Case For Cork., Eddie Chambers

Theses

This current research study is an examination of the impact on business in Cork City that the building of a Conference Ireland will have. It examines the current Conference Centre facilities available in Ireland and the imperative need for such a facility to be built in Cork to ensure that business in the City grows. This research study presents the ideas, estimations and beliefs of respected individuals that have a vested interest in the building of a Conference Centre in Cork City. There are a number of challenges facing the Docklands region, the proposed site of a Conference Centre with …

Socially Responsible Advertising In The Fashion And Cosmetic Industry : The Female Consumers’ Perspective, Christine Murphy

Theses

This study explores the portrayal of women in advertising in the fashion and cosmetic industry. While traditionally, companies have employed the use of highly attractive thin women known as the thin ideal in their advertisements, there have been some moves in the industry towards the use of women of various ages and sizes in an attempt to celebrate female beauty as a whole instead of focusing on the thin ideal. This has been in response to criticisms of the industry as dominant contributors to high levels of negative body images, dissatisfaction, extreme dieting and eating disorders among girls and women. …