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The Effect Of Using Social Media Marketing On Customer Engagement In The Public Sector: The Case Of The Zakat Fund, Sultan Faisal Ali Alremeithi

Theses

Social Media Sites (SMSs) are affecting a wide cross-section of marketing activities, including research, strategy formulation, advertising, promotions and sales. It is proposed that Social Media Sites (SMSs) are not only an addition to the modern marketer's toolkit, but mark an endemic and ecological change.

The purpose of this research is to investigate what antecedents determine a user's engagement with an account on a social media sites (SMSs).

Through their use, the social media have facilitated various business opportunities as well as providing the public sector with platforms through which organizations can engage current and future customers. Still, the huge …

This Thesis Is Submitted In Partial Fulfillment Of The Requirements For The Degree Of Master Of Science In Information Technology Management, Farhan Mohammed

Theses

A large number of recent advancements in the technology of Unmanned Aerial Vehicles (UAVs) have enabled them to be very useful and effective in many applications in today’s society. They demonstrate a high degree of stability and agility in the air. A few years ago military applications were the main driving force behind the development of UAVs and UAV systems. Many of their applications included monitoring, surveillance, data transmission and communication. Recently, several opportunities have emerged and participated in driving the development of UAV technology further ahead. Such opportunities include integration of UAVs with smart cities, disaster recovery, military and …