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Institute for Tourism and Recreation Research Publications

Survey kit

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2016 Spartan Race Survey Kit Visitor Study, Megan Tanner Schultz Jun 2016

2016 Spartan Race Survey Kit Visitor Study, Megan Tanner Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Kalispell Chamber of Commerce/Convention and Visitor Bureau to provide insight into the characteristics of attendees of the 2016 Spartan Race. Paper surveys on site were completed by 432 attendees and/or participants of the event. Results show that 49% of respondents were registered participants of the event while 51% were spectators. Residents of Montana made up 47% of the respondents and of those Montana residents, 33% were from Flathead County. Out-of-county respondents spent an average of 3.73 nights away from home. Of those nights, an average of 3.70 nights were in Montana and 1.40 nights …


Big Sky Documentary Film Festival 2016, Megan Tanner Schultz Jun 2016

Big Sky Documentary Film Festival 2016, Megan Tanner Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Big Sky Documentary Film Festival to provide insight into the characteristics of attendees of the 2016 annual festival in Missoula, MT. Paper surveys were completed by 288 attendees at the event and another 146 email surveys were completed by attendees after the event concluded. Results show that 83% of respondents were residents of Montana and of those Montana residents, 88% were from Missoula County. Out-of-county respondents spent an average of 5.25 nights in Missoula and more people spent money on restaurant/bar, hotel/motel/b&b purchases, and retail while visiting the area than any other spending categories. …


Montana Folk Festival 2015, Megan Schultz Dec 2015

Montana Folk Festival 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the non-profit Mainstreet Uptown Butte, to provide insight into the characteristics of attendees of the 2015 Montana Folk Festival. Paper surveys were completed by 371 attendees of the event. Results show that 75% of respondents were residents of Montana and of those Montana residents, 39% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 2.81 nights in Butte-Silver Bow County and more people spent money on motel/hotel/b&b purchases, gasoline, and restaurant/bars while visiting the area than any other spending categories. Restaurant/bar purchases received the highest total dollars spent during the event. Respondents to …


Montana Cowboy Poetry Gathering And Western Music Rendezvous 2015, Megan Schultz Nov 2015

Montana Cowboy Poetry Gathering And Western Music Rendezvous 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Montana Cowboy Poetry Gathering and Western Music Rendezvous to provide insight into the characteristics of attendees to the thirtieth annual event. Paper surveys were completed by 82 attendees of the event. Results show that 65% of attendees were residents of Montana and of those 63% came from outside of Fergus County. Visitors spent an average of four nights in the Lewistown area. More people spent money on restaurant/bar, hotel/motel, and retail goods while visiting the area than other spending categories. Respondents to the survey reported total spending of $36,852 in Lewistown/Central Montana. Results provide …


The Event At Rebecca Farm 2015, Megan Schultz Sep 2015

The Event At Rebecca Farm 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for Montana Equestrian Events, Inc. to provide insight into the characteristics of attendees to the fourteenth annual The Event at Rebecca Farm. Paper surveys were completed by 473 attendees of the event. Results show that 60% of attendees were residents of Montana and of those 29% came from outside of Flathead County. Visitors spent an average of 6.29 nights in the Flathead Valley area. More people spent money on hotel/motel, restaurant/bar, and gasoline while visiting the area than other spending categories. Respondents to the survey reported total spending of $261,020 in the Flathead Valley. Results provide …


2015 Montana State High School Rodeo Finals, Megan Tanner Schultz Jul 2015

2015 Montana State High School Rodeo Finals, Megan Tanner Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Kalispell Chamber of Commerce/Convention and Visitor Bureau to provide insight into the characteristics of attendees to the Montana State High School Rodeo Finals event. Paper surveys were completed by 154 attendees of the event. Results show that 93% of attendees were residents of Montana and of those 67% came from outside of Flathead County. Visitors to the Flathead Valley area spent an average of 3.72 nights in Kalispell. More people spent money on restaurant/bar, hotel/motel and retail goods while visiting the area than other spending categories. In last year’s event hotels/motels received the highest …


Spartan Race 2015, Megan Schultz Jun 2015

Spartan Race 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Kalispell Chamber of Commerce/Convention and Visitor Bureau to provide insight into the characteristics of attendees of the 2015 Spartan Race. Paper surveys on site were completed by 423 attendees and/or participants of the event. Results show that 53% of respondents were registered participants of the event while 47% were spectators. Residents of Montana made up 48% of the respondents and of those Montana residents, 39% were from Flathead County. Out-of-county respondents spent an average of 3.43 nights away from home. Of those nights, an average of 3.41 nights were in Montana and 1.30 nights …


Pond Hockey Classic 2015, Megan Tanner Schultz Apr 2015

Pond Hockey Classic 2015, Megan Tanner Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Kalispell Conventions and Visitor Bureau, to provide insight into the characteristics of attendees of the 2015 Pond Hockey Classic. Paper surveys on site or a post-event web survey were completed by 149 attendees and/or participants of the event. Results show that 60% of respondents were residents of Montana and of those Montana residents, 69% were from Flathead County. Out-of-county respondents spent an average of 2.84 nights in Kalispell and on average less than 1 night in other Flathead Valley locations (not Kalispell). Hotel/motel/b&b purchases received the highest total dollars spent during the event. Respondents …


Montana Dragon Boat Festival: 2014, Brian Battaglia, Megan Schultz Oct 2014

Montana Dragon Boat Festival: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Dragon Boat Festival with an understanding of their attendees and the total money spent by those surveyed in the event area. The population of interest was participants and attendees of the 2014 Montana Dragon Boat Festival.


An Ri Ra Montana Irish Festival: 2014, Brian Battaglia, Megan Schultz Oct 2014

An Ri Ra Montana Irish Festival: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the An Ri Ra Montana Irish Festival with an understanding of their attendees and the total money spent by those surveyed in the event area. The population of interest was participants and attendees of the 2014 An Ri Ra Montana Irish Festival.


Mountain Madness Airshow: 2014, Brian Battaglia, Megan Schultz Sep 2014

Mountain Madness Airshow: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Mountain Madness Airshow with an understanding of their attendees and the total money spent by those surveyed in the event area. The population of interest was participants and attendees of the 2014 Mountain Madness Airshow.


Evel Knievel Days: 2014, Brian Battaglia, Megan Schultz Aug 2014

Evel Knievel Days: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Evel Knievel Days with an understanding of their attendees and the total money spent in Butte during the event. The population of interest was participants and attendees of the 2014 Evel Knievel Days.


Montana Folk Festival: 2014, Brian Battaglia, Megan Schultz Aug 2014

Montana Folk Festival: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Folk Festival with an understanding of their attendees and the total money spent by those surveyed in Butte during the event. The population of interest was attendees of the 2014 Montana Folk Festival and the sample was random from that population. Surveys were given to festival goers by random selection so as to attempt to represent the whole population.


Sanders County Yard Sale: 2014, Brian Battaglia, Megan Schultz Jul 2014

Sanders County Yard Sale: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Sanders County Yard Sale with an understanding of their attendees and the total money spent by those surveyed in the area. The population of interest was participants and attendees of the 2014 Sanders County Yard Sale.


Montana State High School Rodeo Finals: 2014, Brian Battaglia, Megan Schultz Jul 2014

Montana State High School Rodeo Finals: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the High School Rodeo Finals with an understanding of their attendees and the total money spent by those surveyed in the area. The population of interest was participants and attendees of the 2014 Montana State High School Rodeo Finals.


Spartan Race Visitor Study: 2014, Brian Battaglia, Megan Schultz Jun 2014

Spartan Race Visitor Study: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Spartan Race with an understanding of their attendees and the total money spent by those surveyed in the area. The population of interest was participants and attendees of the 2014 Spartan Race.


Dragon Boat Festival Visitor Study: 2013, Christine Oschell Oct 2013

Dragon Boat Festival Visitor Study: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Dragon Boat Festival with an understanding of their attendees and the total money spent by those surveyed in the area (Kalispell, Columbia Falls, Whitefish, Bigfork, and Polson). The population of interest was participants and attendees of the 2013 Montana Dragon Boat Festival.


Montana Folk Festival Visitor Study: 2013, Christine Oschell Oct 2013

Montana Folk Festival Visitor Study: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Folk Festival with an understanding of their attendees and the total money spent by those surveyed in Butte.


Missoula Marathon Participant Study: 2013, Christine Oschell Sep 2013

Missoula Marathon Participant Study: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide organizers of the Missoula Marathon with an understanding of their 2013 race participants and the money they and their travel group spent in Missoula.


Trail Rail Run: 2013, Christine Oschell Aug 2013

Trail Rail Run: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the inaugural Trail Rail Run with an understanding of their race participants and the money they spent in the local community of St. Regis. The Trail Rail Run course utilized old railroad grades from both the Northern Pacific Railroad and the Milwaukee Railroad.


Spartan Race Visitor Study: 2013, Christine Oschell Jun 2013

Spartan Race Visitor Study: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Spartan Race with an understanding of their attendees and the total money spent by those surveyed in the area (Kalispell and Whitefish). The population of interest was participants and attendees of the 2013 Spartan Race.


Ski Joring Races: 2013, Christine Oschell May 2013

Ski Joring Races: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Whitefish Ski Joring Races with an understanding of their attendees and the total money spent in the area by those surveyed (Kalispell or Whitefish). The population of interest was participants and attendees of the 2013 Montana Ski Joring Races. Surveys were completed on-site.


Dragon Boat Festival Visitor Study: 2012, Christine Oschell Oct 2012

Dragon Boat Festival Visitor Study: 2012, Christine Oschell

Institute for Tourism and Recreation Research Publications

This study provided the organizers of the first Montana Dragon Boat Festival with information about the attendees, including their characteristics and the amount of money they spent in the area. This report can also provide information to other communities who may want to bring festivals to their area.


Montana Folk Festival Visitor Study: 2012, Christine Oschell Oct 2012

Montana Folk Festival Visitor Study: 2012, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Folk Festival with an understanding of their attendees and the total money spent by those surveyed in Butte. The population of interest was attendees of the 2012 Montana Folk Festival.


Missoula Marathon Participant Study: 2012, Christine Oschell Aug 2012

Missoula Marathon Participant Study: 2012, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the 2012 Missoula Marathon with an understanding of their race participants and the total money spent in Missoula. This study compliments and can be looked at in conjunction with the 2007 and 2010 Marathon studies (below).


Montana Folk Festival Visitor Study: 2011, Christine Oschell Aug 2011

Montana Folk Festival Visitor Study: 2011, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Folk Festival with an understanding of their attendees and the total money spent by those surveyed in Butte. The population of interest was attendees of the 2011 Montana Folk Festival and the sample was random from that population. Surveys were given to festival goers by random selection so as to attempt to represent the whole population.


Missoula Marathon Participant Study: 2010, Christine Oschell Sep 2010

Missoula Marathon Participant Study: 2010, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the fourth Missoula Marathon with an understanding of their race participants and the total money spent in Missoula. This study provided an update to the original study, conducted after the first Marathon in 2007.


Havre Community Survey, Christine Oschell Nov 2008

Havre Community Survey, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this case study was to provide Havre community planners with an understanding of their visitors and the money spent by them in Havre, MT.


National Folk Festival Visitor Study: 2008, Christine Oschell Aug 2008

National Folk Festival Visitor Study: 2008, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the National Folk Festival with an understanding of their attendees and the total money spent in Butte during the event.


Missoula Marathon: Participant Study: 2007, Christine Oschell Aug 2007

Missoula Marathon: Participant Study: 2007, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the first Missoula Marathon with an understanding of their race participants and the total money spent in Missoula.