Digital Commons Network^™

Understanding The Influence Of Follower Count On Purchase Behavior And Consumer Perception In Influencer Marketing, Emaan Aziz

Honors Theses

In recent years, influencer marketing has emerged as a popular strategy for brands to connect with consumers on social media. This study examines the impact of influencer follower count on consumer purchase behavior and perception of influencers in the context of influencer marketing. A qualitative research approach was employed, surveying 60 participants familiar with the concept. The findings suggest a relationship between influencer follower count and consumer perceptions of influencer attractiveness indicating that influencers with larger followings are more likely to be deemed attractive to social media users. This research contributes to the growing body of literature on influencer marketing …

The Competitive Advantage Of Prioritizing Human-Centered Design Thinking In Business, Joshua Rajan

Honors Theses

This thesis examines the impact of design thinking on promoting innovation within businesses. Design thinking is a human-centered problem-solving approach that solves problems using empathy, creativity, and iterative prototyping. The thesis commences by clearly defining design thinking and presenting its fundamental concepts, emphasizing how it differs from traditional business thinking. The thesis vividly illustrates the real-world impact of design thinking through compelling case studies from the consumer electronics, healthcare, automotive, and entertainment industries. It showcases how design thinking fosters creativity and develops solutions that prioritize customers' needs. The case studies show how companies gained a competitive advantage by deeply understanding …

Expanding On Experiential Differentiation In Crowded Markets: Success Through Understanding And Addressing Intangible Consumer Needs, Mitchell Hibbs Hibbs

Honors Theses

This thesis project focuses on exploring and elucidating how businesses in crowded markets achieve their respective success. Markets include personal care, skin products, cosmetics, perfume, and others, to name just a few relevant to this work. I argue that by focusing on customers' intangible needs and engaging them through experiential means, businesses can create a substantial, sustainable, and compelling niche, differentiating themselves from the crowd. I propose an original model, EIND (experiential and needs-based differentiation), and a working structure to implement, analyze, and design using EIND principles.

Analysis Of Toyota And The Automobile Industry, Dylan Saltzman

Honors Theses

Toyota is an automobile company that has dominated the market for many recent years. The cars that we have today are a lot different than the ones we had two hundred years ago. Innovations in car technology were possible by entrepreneur’s who wanted to make a difference in the world. Now, there are so many different options of cars to buy. This paper will outline the three main different types of fuel sources for cars, the pros and cons of each, and determine which consumers want the most. It will then go into what Toyota and its competitors have done, …

The Impact Of Import Competition On Ceo Emotions: Insights From Earnings Conference Calls 2012-2020, Danting Zhu

Honors Theses

Based on our analysis of the transcripts of both the CEO speeches and Q&A sessions from the U.S. S&P 500 and S&P 600 corporations between 2012 and 2020, we have found a substantial correlation between the sentiment expressed in these speeches and the import penetration faced by the firm. We identify 4 main findings: firstly, facing accelerated import competition from China, US firms have expressed more negative sentiments toward topics related to China. Such a deterioration in tone becomes more significant during the Q&A session. Second, large companies, that have closer business relationships with China, have shown larger shifts in …

The Effect Of Factors And Constraints On Sporting Attendance, Joshua D. Whitlow

Honors Theses

21,625 fans packed the confines of Brooks stadium on September 3, 2022, for a clash between the Army Black Knights football team and the Coastal Carolina Chanticleers football team. This was a new record at Brooks stadium, and was followed with just 12,261 the next week vs. Gardner Webb. Meanwhile, a 2022 Coastal Carolina Women’s Soccer game draws in less than 200 spectators. On the surface level, the disparity of these numbers appears confusing and unconnected to one another, however there are a multitude of factors that go into the number of people who show up to a particular sporting …

College Student Attitudes Toward Student-Athlete's Ability To Profit From Name, Image, And Likeness (Nil), Daniel G. Panzano

Honors Theses

Since the recent passing of legislation allowing student-athletes to profit from their own personal brands and sponsorships (Name, Image, and Likeness; NIL), there has been very little research. The purpose of this study was to measure the attitudes and support students have towards the financial compensation of their student-athlete counterparts. The researchers surveyed 67 Coastal Carolina University students. Using a quantitative study, data was gathered pertaining to the opinions toward NIL, feelings of team affiliation, and demographic information. Statistically significant differences were found toward some elements of NIL and gender, major, and academic year. A statistically significant correlation was also …

Developing A Positive Self-Talk Toolbox, Megan Wagner

Honors Theses

The following thesis demonstrates how individuals can overcome high-pressure situations in both the business and athletic environments. Individuals are asked to perform in many different aspects of their lives. Oftentimes, individuals feel pressure when asked to perform at their optimal level. While there are many tactical skills to help individuals improve their skillset for a particular performance area, this thesis argues that a positive mindset can increase individual’s performance levels during the act of performing. Primary research has been conducted between two different research groups (business professionals and athletes) to determine that pressure exists in each respective environment based on …

Diver Perceived Value And Satisfaction On The Mississippi Gulf Coast, Ka'lon Duncanson

Honors Theses

The Mississippi Gulf Coast is known for its coastal beauty and the tourism that comes from the recreational activities associated with the water. However, there appears to be an underserved segment of the tourism industry. The coast provides opportunities for local scuba divers to take part in a range of diving activities, but there is minimal support for this tourism activity in Mississippi. There is a need for greater understanding about what local divers value in their diving experiences and how this might lead to greater satisfaction with this activity. Along with overall perceived value, the argument is made that …

The Interaction Of Loyalty Status And Need For Status On Rewards Donations Through Perceived Social Exclusion, Clancy Slay

Honors Theses

Rewards programs are commonplace with companies seeking a competitive advantage and creating consumer loyalty. A newer development in rewards programs allows consumers to donate points rather than personally receiving these benefits. With more than $48 billion moving through these programs annually, understanding how to encourage consumers to donate rewards points has tremendous implications for reallocating funds to support worthy causes (Dorotic et al., 2017). Research on consumer donations within rewards programs is virtually absent, and many unique factors to these programs suggest prior findings on charitable giving may not generalize. One of these factors is the prevalence of hierarchical or …

An Examination Of Financial Accounting Through Case Studies And Discussion, Andrew Meyer

Honors Theses

This thesis is a collection of eleven case studies completed over the course of the 2021-2022 academic year in the Patterson School of Accountancy in the ACCY 420 course, under the direction of Dr. Victoria Dickinson. The cases cover a broad array of concepts within the field of accounting. A few examples of topics include the impact of the September 11, 2001, terrorist attacks on business in America, the impact of the COVID-19 pandemic on the financials of Pfizer Inc., and an interview with a successful entrepreneur. From Case 6 on, the thesis is comprised of an analysis of the …

Fedex And Other Case Studies, Anderson Martin

Honors Theses

This thesis includes nine case studies on accounting topics and uses. In our Honors Accountancy Thesis class, we researched various topics in the field of accounting. Following this research, we constructed case studies employing different methods and styles. Three of the case studies were completed individually, while the other six were completed in a group of 3-5 members. The case studies honed my skills in research, communication, and teamwork. Furthermore, I developed confidence in my public speaking as well as earning a certification in excel.

The first case studies are focused on unique topics or events. The final five cases …

Financial Accounting Case Studies, Warren Spence Graves

Honors Theses

This thesis is a collection of eleven accounting case studies completed during the ACCY 420 course, taught by Dr. Victoria Dickinson within the 2021-2022 academic year. These cases cover a wide variety of topics within the scope of accounting, including the ramifications of the terrorist attacks on September 11, 2001, on businesses and the effects COVID-19 had on Pfizer Inc. Other studies completed ranged from examining a city for potential future residence, an interview with a local business owner, and an excel verification course. Case 6 through Case 11 focuses on the analysis of ExxonMobil and its financials, conducted by …

An Analysis Of Key Financial Accounting Topics, Alec White

Honors Theses

The Accounting Capstone Project is to design to help accounting students consider problems throughout the accounting industry. To accomplish this, students will complete several case studies dealing with areas of financial reporting. My group and I decided to present potential tax-saving strategies for Apple Inc.

An Analysis Of Accounting Concepts Through Case Studies, Molly Medling

Honors Theses

This thesis aims to provide a holistic picture of the accounting profession through various topics in the field. Divided into case studies, each case examines a particular accounting issue or concept through research and analysis. These cases range from an examination of the events of 9/11 through the lens of the accounting profession to a multiple-case analysis of International Paper Company’s financial position and future actions. Several online articles, financial reports, and accounting courses were used to inform the information included in this thesis. These sources were not only used to provide an analysis of accounting concepts, but also to …

Brand On The Run: The Effects Of Internal And External Stakeholder Communication Of Corporate Rebranding Efforts, Abby Vandiver

Honors Theses

A company’s most valuable asset is its brand. Not just limited to its name and logo, a brand is loosely defined as the identity of an organization. A strong brand identity can create strong customer loyalty. Changing even a part of this identity can cause confusion and ultimately revenue loss. This study examined how business owners and marketers communicate with their stakeholders when they decide a rebrand is necessary. After researching current literature on this topic, businesses in Oxford, Mississippi which have undergone a rebrand in the last decade were recruited to answer questions. Ten organizations participated either through interview …

Financial Accounting Case Studies, John A. Batson Jr

Honors Theses

This thesis was completed in the 2021-2022 academic year and is comprised of eleven accounting case studies. The topics from these cases vary widely and are not strictly focused on accounting. Examples of this includes cases done on the twenty-year anniversary of 9/11, the ramifications of COVID-19 on Pfizer, and having to interview a local business owner. We also completed cases concerning the city we wanted to intern in as well as an excel certification course. Following the conclusion of case 5, me and several other honors students worked together to complete the next six cases which involved analyzing International …

Diverse Analyses Of Accounting: A Series Of Case Studies, Hannah Harris

Honors Theses

This thesis consists of a diverse variety of case studies surrounded accounting and accounting-related issues. The first five cases span a broad range of topics, such as 9/11 and COVID-19 and their effects on the accounting industry. The last five cases, which were completed as a team, provide an in-depth analysis of Goldman Sachs, mostly through the team’s study of their 2020 and 2021 financial statements. These cases provide an overview of the company and the team’s suggested improvements in each line of service—audit, tax, advisory, and risk advisory. Through these cases, I was provided a much deeper insight into …

2021-2022 Accounting Practicum: A Sequence Of Financial Accounting Case Studies, Virginia Barksdale

Honors Theses

The following set of financial accounting case studies represents two semesters of work under Dr. Victoria Dickinson at the University of Mississippi’s Patterson School of Accountancy. As is customary for the Honors Accounting Practicum, subjects covered included current events – e.g., the anniversary of 9-11 and the COVID-19 pandemic – as well as the conceptual frameworks of different financial accounting disciplines. Some cases were more research focused while others involved specific deliverables relevant to the topic of the week. All case studies required the integration of knowledge from past coursework with the knowledge gained through the cases themselves. The work …

Analysis Of Financial Accounting Principles Through Case Studies, Mary Lauren Crane

Honors Theses

This thesis is a compilation of ten case studies completed throughout the 2021-2022 academic year under the direction of Dr. Victoria Dickinson. The first five cases look at various aspects of the accounting world and profession ranging from the effects of COVID-19 on the market to researching a potential location in which to start an accounting career. The latter half of the cases involve an in-depth study of ExxonMobil as a company and the accounting risks associated with it.

Financial Accounting Case Studies, Turner Willson

Honors Theses

This thesis is a compilation of eleven accounting case studies which covers a wide variety of topics that were discussed throughout the ACCY 420 course taught by Dr. Victoria Dickinson during the 2021-2022 academic school year. The cases vary in subject which started with the reflection of the 9/11 terrorist attacks had on the country and ended with choosing Tyson Inc. as an audit client. Some of the other cases included becoming excel certified, interviewing someone in the field that we wished to join upon graduation, and researching a future city in which we would like to live in the …

An Examination Of Accounting Through Case Studies, Jacob Maschhoff

Honors Theses

This thesis consists of ten case studies that are focused on the principles and standards of financial accounting. The case studies were assigned by Dr. Victoria Dickinson and completed under her guidance throughout the course of Honors Accountancy 420. During the first semester of the class, Dr. Dickinson provided five unique prompts that explored current events and relevant topics within the professional world of accounting. We were able to sharpen our accounting and research skills as well as gain knowledge about potential career paths and opportunities within accounting. Throughout the second semester, we completed five more case studies pertaining to …

The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry

Honors Theses

When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.

Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …

Accountancy 420 Case Study Analysis, Olivia Peterson

Honors Theses

During my junior year at the University of Mississippi, I took part in an accountancy practicum course, titled Accountancy 420. I was able to work on ten cases involving a multitude of accounting topics. During the first semester, I analyzed a 9/11 documentary, conducted research around potential cities for accounting internships, became Excel certified, investigated the financial impact of COVID-19 vaccines, and completed an interview with a business professional. These projects make up the first five cases of my thesis. We additionally were able to learn from speakers at many impressive firms about different topics surrounding the accounting industry. In …

Accounting Analysis, Henrietta Long

Honors Theses

In my practicum class during my junior year at the University of Mississippi, I was able to work on ten cases discussing many different accounting topics. During the first semester of the course, the class conducted research on different cities around the US for accounting internships, we became excel certified, and we completed an interview with a professional that had experience in the business world. We also had the privilege of having highly acclaimed accounting firms come to the class and present on a variety of different accounting matters. Additionally, we watched a documentary about September 11th, 2001 and completed …

How Awareness Levels Of Environmental And Ethical Risks Affect Consumer's Perceptions Of Fast Fashion, Antonina Stragapede

Honors Theses

The fast fashion industry is known for its low prices, quick inventory, and its ability to keep up with runway styles. Yet, the amount of risk that comes along with their processes has been kept hidden. The lenient policies in international countries have given the fast fashion industry leverage to create tons of dangerous carbon emissions, as well as keep labor at an inhumane level. The point of our study was to try to create awareness of both ethical and environmental risks through a randomly distributed intervention. Participants were also encouraged to take part in our longitudinal study to determine …

Access Granted: A Demographic Analysis Of How The Pandemic Has Disrupted The Monocentric City, Jaylin Terreau Jones

Honors Theses

Abstract

This study shows the disruption that the Covid pandemic has had on the national relationship between changes in quarterly House Price Index (HPI) values and distance from Metropolitan statistical areas (MSAs). This disruption is statistically modeled through linear regressions where quarterly changes in HPI values are set equal to distance as well as factors such as change in population, housing units, and home ownership. Special recognition is also given to the distance relationship during years affected by Covid. This disruption is then analyzed in relation to demographic factors such as age and race. The study showed that the disruption …

A Collection Of Financial Accounting Case Studies, Madison J. Demus

Honors Theses

The following thesis presents a comprehensive examination of various accounting topics through compilation of case studies. These studies delve into a range of subjects, including an interview with a successful business professional and identifying financial and accounting solutions for Apple, Inc., among others. Dr. Victoria Dickinson supervised and instructed the completion of these studies as part of the curriculum for the Sally McDonnell Barksdale Honors College and Patterson School of Accountancy. Throughout this research, I have been able to explore several areas of interest in accounting, such as the role of financial accounting in decision-making and the implications of tax …

Pour-Over Coffee Stand With Warmer, Francesca Patawaran

Honors Theses

This project sought to demonstrate the process of bringing a new product into the market, from the initial design and prototyping stage to marketing and, ultimately, mass production. As part of the curriculum of The Haley Barbour Center for Manufacturing Excellence (CME), the project team manufactured fifteen Pour-Over Coffee Stands with electric heating components. We first created a 3D model of the proposed design, ensuring that all components fit together in an assembly. Next, we worked with the lab technicians to create a prototype of the product. Then, we refined the manufacturing process to eliminate waste where possible. Throughout the …

A Marketing Analysis On Disney Cruise Line, Erin Bradley

Honors Theses

The objective of this thesis is to discuss the SWOT analysis and PEST analysis of Disney Cruise Line and to provide recommendations. The SWOT analysis involves identifying the company's strengths, weaknesses, opportunities, and threats, while the PEST analysis focuses on analyzing external factors that could impact the company's success such as political economic, sociocultural, and technological factors. The SWOT analysis highlights the opportunities for the company to expand into new destinations, form partnerships and acquisitions, and capitalize on industry growth, while also identifying the threats of competition, changing consumer preferences, and economic downturns. The strengths of the company include its …