Digital Commons Network^™

Investor Behavior In The Midst Of A Global Pandemic, Abigail N. Bates

Honors Projects

Investors partaking in portfolio and asset management through the stock market and other avenues do so with certain reasoning and methods in hand. Each investor may have different interests and risk tolerances that guide their choices for investment. Behavioral finance allows for an in-depth look at an investor’s actions and the influencing psychology behind it. Before this approach was popularized, early studies of finance assumed that investors were always rational in their decision making and put resources only into opportunities that would increase their utility or happiness. The behavioral finance approach takes a more comprehensive look at these behaviors and …

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

Educating Managers On How To Manage Introverted Vs. Extroverted Employees, Madison Hays

Honors Projects

While personality types are a popular topic in society today, many don't really understand what they mean and what implications they can have. This project combines the disciplines of both management and psychology, seeking to educate managers on how the two personality traits of introversion and extroversion can impact their ability to effectively manage employees in the workplace. It is presented in the form of a blog, each post identifying and answering an anticipated question that a manager would have while integrating personality considerations into their job practices. Also included are reviews on popular non-fiction books that are recommended for …

Can Leadership Be Developed By Applying Leadership Theories? : An Examination Of Three Theory-Based Approaches To Leadership Development, Joshua C. Laguerre

Honors Projects

Investigates the possibility of leadership development by application of leadership theory. Through a critical literature review, examines empirical studies utilizing three development approaches: Fiedler's Contingency Model, Burns and Bass's Transformational Leadership Theory, and Avolio's Authentic Leadership Theory. Concludes that, while leadership can be generated employing any of these theories, an overall framework for developing leadership is lacking. Presents a possible framework, based on the transformational and authentic leadership models.