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The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard
The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard
Honors Program Theses and Projects
In January 2020, the Houston Astros organization was accused of cheating during the 2017 and 2018 baseball seasons. In 2017, the Astros had also won the World Series, thereby offsetting a sports scandal which dominated media coverage for several months. Owner of the Houston Astros, Jim Crane and his players released a statement to the press, a month after the investigation was concluded by the Major League Baseball organization. The investigation concluded that the Astros, in fact, had been stealing pitching signs from opposing teams and using technology to communicate signs to their pitcher. Crane’s response (relying primarily on shift …
Adapting To A Health Crisis: A Case Study Of A Real Estate Brokerage Team’S Crisis Communication And Management, Brielle Labonte
Adapting To A Health Crisis: A Case Study Of A Real Estate Brokerage Team’S Crisis Communication And Management, Brielle Labonte
Honors Program Theses and Projects
The Covid-19 crisis was a foreign crisis to societies worldwide. Since its introduction in December 2019, businesses had to adapt to major societal changes, as new restrictions were implemented on societal functions worldwide. The real estate industry, in particular, experienced significant changes in the market, as well as their overall practices of business. This study will use qualitative research, specifically a case study approach, to study how the Lori Seavey Realty Team of North Attleboro Massachusetts, mitigated the COVID-19 pandemic through the lens of the Situational Crisis Communication Theory (SCCT). The significance of this thesis in the field of communications …