Digital Commons Network^™

Trust Propensity Across Cultures: The Role Of Collectivism, Stanford A. Westjohn, Peter Magnusson, George R. Franke, Yi Peng

Marketing Faculty Publications and Presentations

Does collectivism influence an individual's willingness to trust others? Conflicting empirical results from past research and the role of trust in international marketing make this question important to resolve. We investigate this question across cultures and at the individual level with four studies using multiple methods. Study 1 establishes correlational evidence between societal-level collectivism and individual-level trust propensity with results from a multi-level analysis of data from over 6,000 respondents in 36 different countries. Study 2 offers an individual-level analysis using the trust game, introducing a more rigorous behavioral outcome variable. Study 3 contributes causal evidence at the individual level …

Can Caregivers Trust Information Technology In The Care Of Their Patients? A Systematic Review, Alice Noblin, Barbara Hewitt, Murad Moqbel, Scott Sittig, Lakesha Kinnerson, Vera Rulon

Information Systems Faculty Publications and Presentations

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) requires that healthcare providers allow patients to engage in their healthcare by allowing access to their health records. Often patients need informal caregivers including family members or others to help them with their care. This paper explores whether trust is a key factor for informal caregivers’ decision to use health information technologies (HIT) including electronic health records (EHR), patient portals, mobile apps, or other devices to care for their patient. Six reviewers conducted a comprehensive search of four literature databases using terms that pertained to a caregiver and trust to …

Effect Of Penitence On Social Media Trust And Privacy Concerns: The Case Of Facebook, Emmanuel Wusuhon Yanibo Ayaburi, Daniel N. Treku

Information Systems Faculty Publications and Presentations

Abuse of information entrusted to organizations can result in a variety of privacy violations and trust concerns for consumers. In the event of violations, a social media brand or organization renders an apology – a form of social account – to alleviate users’ concerns and maintain user membership and engagement with the platform. To explore the link between apology offered by a social media brand or organization and the users’ trust dynamics in the brand’s services, we study how organizational integrity can contribute to reducing individuals’ privacy concerns whiles increasing or repairing their trust. Drawing on organizational behavioral integrity literature, …

A Social Commerce Investigation Of The Role Of Trust In A Social Networking Site On Purchase Intentions, Nick Hajli, Julian Sims, Arash H. Zadeh, Marie-Odile Richard

Marketing Faculty Publications and Presentations

Trust is a crucial issue in online shopping environments, but it is more important in social commerce platforms due to the salient role of peer-generated contents. This article investigates the relationship between trust in social commerce and purchase intentions and describes a mechanism to explain this relationship. We propose a main and two alternative models by drawing on three concepts: social commerce information seeking, familiarity with the platform, and social presence. The models clarify the mechanisms through which trust, familiarity, social presence, and social commerce information seeking influence behavioral intentions on social commerce platforms. Findings from a survey of Facebook …

Open Materials Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Valerie L. Bartelt, Murad Moqbel

Information Systems Faculty Publications and Presentations

This paper provides the materials used to collect survey data for the conceptual replication of Pavlou (2003) by Moqbel and Bartelt (2015). This replication paper used trust and perceived risk, in addition to the technology acceptance model (TAM) factors of perceived usefulness and perceived ease of use, to determine how consumer’s behavioral intentions affect online transactions (Moqbel & Bartelt, 2015). Two hundred forty participants took part in the 15-minute survey, with the option of choosing either online or paper format. This paper provides additional materials and details on how the survey was conducted. Step-by-step explanations are provided for the design, …

Open Data Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt

Information Systems Faculty Publications and Presentations

This paper provides the data used to analyze the conceptual replication of Pavlou (2003) by Moqbel and Bartelt (2015) which studied factors that impacted consumer’s behavioral intentions to make online transactions by integrating trust and perceived risk with the technology acceptance model (TAM). We provide a detailed description of the data so it meets the open data standards. In particular, we explain the structure of the data so that other researchers can easily analyze the same dataset to come to the same results and conclusions. Our dataset consists of 240 observations which includes the following constructs: perceived trust, perceived risk, …

Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt

Information Systems Faculty Publications and Presentations

This paper conducts a conceptual replication of Pavlou (2003) which studied factors that impacted consumer’s behavioral intentions to make online transactions by integrating trust and perceived risk with the technology acceptance model (TAM). We test the generalizability of the model by replicating the study a decade later using a different online setting—personal cloud computing. Our results that are based on 240 observations, confirm the original study’s research model except perceived ease of use lost its direct predictive power to trust, perceived risk and perceived usefulness. Trust continues to be an important factor in perceived ease of use and perceived usefulness …

The Drivers And Antecedents Of Satisfaction, Trust, Commitment, And Loyalty Among Chinese Customers, Yun Chu

Theses and Dissertations - UTB/UTPA

This dissertation explores the relationship between satisfaction, trust, commitment, and loyalty among Chinese customers. The selection of China as the location for this study is due to a number of factors. China's economic expansion and recent ascension to full membership within the World Trade Association (WTO) has generated “excitement, uncertainty, and fear” (Ghoshal, 2003). In the recent past trade with China has grown at on average of 15 percent a year and foreign direct investment (FDI) into the country has grown even faster (Ghoshal, 2003). This growth may result in an interesting paradox. If China maintains just two thirds of …

The Antecedents And Consequences Of Customer Loyalty: The Roles Of Customer Satisfaction And Consumer Trust -Commitment, Sergio Alonso

Theses and Dissertations - UTB/UTPA

The objective of this dissertation is to develop and test a model of customer loyalty. This model can help explain the process that a customer follows to pledge loyalty, sometimes even subconsciously, to a product or service provider. From the provider's perspective, this process enables a firm to have a superior marketing performance based on the consideration that a loyal customer always is going to repurchase from the same provider. The whole model is composed of two sides: the firm and the consumer side. The firm is the entity that starts the process with the production of a consumer value …

Trust And Ethics In International Business Negotiations: A Cross-Cultural Analysis, Mohammad Niamat Elahee

Theses and Dissertations - UTB/UTPA

The growing interdependence in the global economic and political arena is resulting in accelerated growth in cross-national commercial relationships. Since some form of negotiation precedes most commercial activities and relationships, the topic of cross-cultural negotiation is of crucial importance to academicians, practitioners, and policy formulators. Despite its importance, research on cross-cultural business negotiation has not been very systematic and most of the empirical studies lack the explanatory power that is necessary for theory building. This study attempts to overcome this shortcoming by systematically linking different dimensions of national culture with different types of negotiation behavior.

This dissertation studies the relationship …