Digital Commons Network^™

Social Exchange Between Destination Marketing Organizations And Stakeholders In Tennessee’S Rural Counties, Angela Gray Sebby

Doctoral Dissertations

Promoting local culture and heritage, natural resources, farm-to-table opportunities, and outdoor recreation, more visitors are now travelling to rural communities for these experiences.

The goal for rural areas interested in tourism is to create viable and sustainable tourism through destination-marketing strategies. These strategies require extensive research, appropriate planning, and allocated funding, often managed by a Destination Marketing Organization (DMO). With the creation of the Tennessee Rural Development Task Force, Tennessee’s strategy is to increase economic growth in rural communities.

While there is a need for the DMO to form an alliance with industry stakeholders, lack of incentives and strained relationships …

Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park

Doctoral Dissertations

Trust judgment of an organization’s publics validates the existence of an organization as well as being one of the most powerful moderators of public relations effectiveness. The ideas of trust as one of the key dimensions to explain relational status between an organization and its key publics has been around more than a decade. Over the last two decades, the idea of trust in fact has been showing rising prominence across many diversified studies of relationship and relationship management. In relationship management, one of the important goals of public relations is to build mutually beneficial relationships among organizations and their …