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University of South Florida

2023

Tourism Marketing

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Learn From The Past, Covid-19 And Beyond: The Case Of Türkiye, Gül Erkol Bayram, Ali Turan Bayram, Melike Sak Dec 2023

Learn From The Past, Covid-19 And Beyond: The Case Of Türkiye, Gül Erkol Bayram, Ali Turan Bayram, Melike Sak

Journal of Mediterranean Tourism Research

The tourism sector has a delicate balance that is affected by its era. Political, economic, sociological problems and events affect the course of tourism, and when necessary, they can stop tourism movements. Epidemics affect tourism negatively. Covid-19 has a very different feature in terms of its effects on world tourism. In this context, the study examines the effects of Covid-19 on world and Turkish tourism. Within the scope of the study, related literature was reviewed, the effects of Covid-19 on world and Turkey tourism were examined with a qualitative approach. As a result, it can be expressed that travel restrictions …


The Assessment Of Digital Reviews By Foreign Visitors To Goreme Open Air Museum Within The Concept Of Cultural Tourism Destination, Egemen G. Tukenmez Dec 2023

The Assessment Of Digital Reviews By Foreign Visitors To Goreme Open Air Museum Within The Concept Of Cultural Tourism Destination, Egemen G. Tukenmez

Journal of Mediterranean Tourism Research

Cultural tourism is one of the most demanded types in tourism system by visitors and people tend to experience and witness historical and unique attractions of different types of destinations. Open-air museums constitute one of the structures that attract attention, especially for foreign visitors, within the scope of cultural tourism. With the development of technology and the increase of different channels in online travel platforms, people who visit open air museums begins to write comments about their experiences via these structures. In these comments, they possess different features of the open-air museums and factors that positively and negatively affect the …


The Effect Of Destination Image Between Place Attachment And Cuisine Brand Value: Beyağaç Culture And Tarhana Festival, Tuğçe Koştur, Serkan Bertan Dec 2023

The Effect Of Destination Image Between Place Attachment And Cuisine Brand Value: Beyağaç Culture And Tarhana Festival, Tuğçe Koştur, Serkan Bertan

Journal of Mediterranean Tourism Research

While meeting the food and beverage needs of the visitors participating in the festival, highlighting the elements of local cuisine is an important tool in promoting the culinary culture. The aim of this research is to measure the mediating effect of destination image on cuisine brand value and place attachment. Data were collected from visitors who participated in the Beyağaç Culture and Tarhana Festival with a questionnaire. The obtained data were analyzed with partial least squares structural equation modeling. In this context, according to the results of the research, it has been determined that the destination image has a mediating …


Space Tourism As A New Experience: A Research On Gen-Z, Osman S. Sesliokuyucu, Ruveyda Koc, Ahmet Ozturk Jun 2023

Space Tourism As A New Experience: A Research On Gen-Z, Osman S. Sesliokuyucu, Ruveyda Koc, Ahmet Ozturk

Journal of Mediterranean Tourism Research

Space tourism will start to attract more attention in terms of the fact that tourist areas in the world are becoming more ordinary day by day, and in this process, it offers a new experience area to users of Gen-Z. In this context, the existing literature needs to reveal the perspective and intention to use Gen-Z, a newly developing field in parallel with the developments that constitute an important potential user group in this process. This study aims to reveal the factors that affect the intentions of Gen-Z tourists to avoid space tourism within the framework of the push-pull-mooring (PPM) …