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Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman
Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman
Dissertations and Theses
Most people are familiar with the concept of Facebook video ads. Facebook offers enormous features to place in-feed video ads to promote products. An online survey was conducted at the University of South Dakota in Vermillion, South Dakota. The survey looked for user motivations for viewing Facebook video ads. The conceptual framework for this study was chosen as the Uses and Gratifications Theory. Drawing on the UGT, the study uses a previously established and supported scale used in previous uses and gratification studies to measure the correlation among results. All the participants in this study were university students. The study …
Adaptation To Sport Retirement In Division I Student-Athletes, Andrea Cota Powell
Adaptation To Sport Retirement In Division I Student-Athletes, Andrea Cota Powell
Dissertations and Theses
This dissertation utilizes a mixed-methods design to explore adaptation to sport retirement among Division I student-athletes. Sport retirement is a major life transition that can elicit changes in support systems, identity crises, and feelings of loss, failure, and grief. Transitioning out of sport is a phenomenon that over 90% of collegiate student-athletes experience when their four years of NCAA eligibility expires. It is a phenomenon that all athletes experience at some point in their lives. To transition out of sports, one must adapt to post-sport life. Study one of this dissertation explored the phenomenon of occupational retirement through concept analysis …
Factors Influencing Hard Running Distances In Ncaa Division I Female Soccer Players, Isaac A. Sam
Factors Influencing Hard Running Distances In Ncaa Division I Female Soccer Players, Isaac A. Sam
Dissertations and Theses
As the total distances covered in soccer games have remained relatively constant, the hard running distances covered by players have shown varying changes due to the higher physical demands and dynamics of team running performances. Although factors affecting the total distances covered in a match are multifactorial, no study has specifically examined match performance indicators (MPI) that impact hard running distances (HRD). Consequently, the purpose of this study was to better understand how MPI (hard running efforts, turnovers, minutes played, duels won, duels lost, and pass completions) are associated with HRDs and to investigate how each variable contributes to HRDs …