Open Access. Powered by Scholars. Published by Universities.®
University of Nevada, Las Vegas
Business forecasting; Casinos; Casinos – Management; Corporations—Growth; Gambling; Gaming; Kangwon Land Casino; Korea; Operation
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
Estimating The Future Growth Potential Of Kangwon Land Casino, Yunekyong Lee
Estimating The Future Growth Potential Of Kangwon Land Casino, Yunekyong Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this study was to examine the further revenue growth potential for Kangwon Land casino in the context of visitor's spending trend. Using table games drop as an indicator of overall gaming demand, a time series regression with dummy variables was utilized to develop a forecast model for table games drop. Then, the predicted data was divided by the number of visitors in an effort to control for the visitor effect. Table games drop data was collected from Kangwon Land casino reflecting the period from November 2000 to May 2008. The Number of visitor data was also collected …