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University of Nevada, Las Vegas
Branches (Business enterprises); China; Hospitality industry; Hotel chains; International business enterprises; New business enterprises; Tourism
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The Discussion Of First Mover Advantage In The Chinese Hotel Industry, Yuheng Zheng
The Discussion Of First Mover Advantage In The Chinese Hotel Industry, Yuheng Zheng
UNLV Theses, Dissertations, Professional Papers, and Capstones
China’s tourism industry has become an important player in today’s tourism market. It has been reported by the WTO (World Tourism Organization) that China will become the world’s No.1 tourist destination by 2020 with more than 100 million tourists travelling to China every year (WTO, 1999; Pine and Qi, 2004). For international hotel groups, entering a new market like China is challenging. Cultural differences, government policies, entry modes and entry timing strategies all affect the potential success of the company. This paper will focus on timing strategies for foreign companies that want to enter the Chinese lodging industry and to …