Digital Commons Network^™

An Imc Approach To Building Trust Among Nonprofit Donors, Catherine A. Romaine

Honors Theses

This thesis explores the role of a holistic Integrated Marketing Communications strategy within the nonprofit sector. The research aims to identify the effectiveness of different marketing communication tactics in soliciting donations for nonprofit organizations. It examines the influences and motivations of donors when choosing one organization over another for their monetary contributions. The thesis investigates the impact of specific integrated marketing strategies in building and maintaining relationships with different stakeholders such as donors, volunteers, and employees.

Through a literature review of successful nonprofits and missteps within the sector, this thesis identifies various factors that contribute to nonprofit marketing success, including …

Trust And Trustworthiness In The Executive Compensation Policy Required By The Dodd-Frank Act: An Experimental Study, Dana L. Hart

Electronic Theses and Dissertations

As a result of failing financial markets, rampant managerial abuse of shareholder return through grossly unfair compensation packages and shareholder outrage at corporate governance apathy, Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act in July of 2010. Two major provisions contained within the Dodd-Frank legislation are say-on-pay and clawbacks of bonus compensation. This research utilizes a trust game and experimental economics methodologies to test the relative influence of say on pay and clawbacks of bonus compensation on shareholder trust and manager trustworthiness. Results show that shareholders are more likely to participate in the investment process if they …

The Impact Of Servant Leadership On Follower Outcomes: Testing The Mediating Roles Of Stewardship Climate And Trust, Wallace Alexander Williams

Electronic Theses and Dissertations

This research focused on the impact of servant leadership on follower citizenship behaviors (OCBs), both at the individual and organizational levels. The relationship was considered indirect, with trust, perceptions of fairness, and stewardship climate acting as mediators to the relationship between servant leadership and follower citizenship behaviors. The three major contributions are (1) the identification and empirical test of 'servant' and 'leader' components of servant leadership, and (2) the theoretical extension of servant leadership through stewardship theory, and (3) the evidence for its importance in explaining the role of stewardship climate in the relationship between servant leadership and follower OCBs. …