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Covid-19 And Tourism: Analyzing The Effects Of Covid-19 Statistics And Media Coverage On Attitudes Toward Tourism, Maksim Godovykh, Jorge Ridderstaat, Carissa Baker, Alan Fyall

Faculty Scholarship and Creative Works

COVID-19 has significantly influenced tourism, including tourists’ and residents’ attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of the COVID-19 pandemic on people’s attitudes toward tourism by analyzing time-series data on the number of COVID-19 positive cases, vaccinations, news sentiment, a total number of daily mentions of tourism, and the share of voice for positive and negative sentiment toward tourism. The applied data analysis techniques include descriptive analysis, visual representation of data, data decomposition into trend and cycle components, unit root tests, Granger …

The State Of The Hospitality Industry 2021 Employment Report: Covid-19 Labor Force Legacy, Robertico R. Croes, Kelly Semrad, Manuel A. Rivera

Dick Pope Sr. Institute Publications

The purpose of this study is to investigate the COVID-19 pandemic's ongoing impact on the U.S. hospitality industry. The report details the primary economic issues the industry faces as well as provides a unique workforce analysis that anticipates continued labor shortages as the country moves towards an endemic. The research was conducted using a national survey with almost 1,000 U.S. hospitality workers. The survey includes questions pertaining to COVID-19 related hospitality employee topics such as: the impact COVID-19 had on hospitality jobs, employees' intentions to leave the industry, employees likelihood to accept or look for a hospitality job, employees' perceived …

An Empirical Modeling Of Transformation Process Through Trip Experiences, Asli D.A. Tasci, Maksim Godovykh

Faculty Scholarship and Creative Works

Transformative experience has been the buzzword in recent years. Tourism and hospitality experiences in natural, historical, cultural, and authentic spaces are some of them. However, to this date, specific dimensions of transformation or its process have not been empirically identified. This study reviewed the literature on transformation, used open-ended questions to collect free-elicited responses on the meanings of transformation, collected expert opinion, and developed a 101-item scale reflecting different dimensions and the steps of the transformation process. The scale was validated with a sequential scale validation procedure; Principal Component Analysis (PCA) and Partial Least Squares-Structural Equation Modeling (PLS-SEM) were used …

Wish You Were Here, Exhibit Sign, Judy Kuhns, Stephen Ford

Rosen Library Exhibits

On display: August-December 2021

Featured items: Postcards from 1907-1915 during The Golden Age of Postcards, materials on loan from Special Collections, books from the Rosen Library Collection, and souvenirs. Primary Curators: Judy Kuhns and Stephen Ford

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Wish You Were Here, Exhibit Brochure, Judy Kuhns, Stephen Ford

Rosen Library Exhibits

On display: August-December 2021

Featured items: Postcards from 1907-1915 during The Golden Age of Postcards, materials on loan from Special Collections, books from the Rosen Library Collection, and souvenirs. Primary Curators: Judy Kuhns and Stephen Ford

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Covid-19: A 'Perfect Storm' For The Hospitality Sector, Arthur Huang

Rosen Research Review

Fear of infection, strict stay-at-home-orders (SAHOs), and mandated business closures have all combined to severely disrupt supply and demand for many businesses. As a result, COVID-19 devastated the hospitality industry in a way unlike any other. Dr. Arthur Huang of the Rosen College of Hospitality Management and his colleagues assessed the effects of state and local intervention policies on the hospitality industry through the early stages of the COVID-19 pandemic.

Preparing The Hospitality And Tourism Workforce For The Future Of Work, Arthur Huang

Rosen Research Review

The economic restructuring necessitated by the Covid-19 pandemic has ignited a fundamental transformation of the US workforce driven by powerful digital technologies. No sector has been hit harder than the hospitality and tourism industry (H&T), and no industry has more to gain from reinvention. H&T employs about 32% of the US labor force; however, workers’ wages, benefits, and career support are among the lowest of all industries. Moreover, research shows that numerous jobs in H&T are susceptible to automation due to advancements in artificial intelligence (AI). The fears related to job loss resulting from applying advanced technology, such as AI, …

Rising From The Ashes Of Covid-19 Will Need A Sharp Focus On The Numbers, Manuel Rivera, Murat Kizildag, Robertico Croes

Rosen Research Review

If there is one sector that cannot move 'online', it is accommodation, and SLEs (small lodging establishments) have taken a merciless beating from COVID-19. Typically family-owned and managed, they have relatively high capital costs and overheads which means that even when revenues stop coming in, those liabilities still have to be met. This study by Dr. Manuel Rivera, Dr. Murat Kizildag, and Dr. Robertico Croes, of the Rosen College of Hospitality Management, shows how a detailed break-even analysis can inform a business’s strategy for survival within the important SLE sector.

How Could Robots Improve The Customer Experience At A Theme Park, Ady Milman, Dr. Asli Tasci, Tingting Zhang

Rosen Research Review

Technology is moving fast, and accordingly, robots are being successfully integrated into several hospitality organizations to improve customer experiences. Theme parks could benefit from robots, to provide efficient and cost-effective services. Yet, there is a lack of research investigating customer perceptions of robots in theme parks. Dr. Ady Milman, Dr. Asli Tasci, and Dr. Tingting Zhang, from UCF Rosen College of Hospitality Management, conducted the first investigation into how certain robotic qualities influence customer’s perceptions of and loyalty to the theme park. Their research could inform the future integration of robot technology into theme parks.

Managers From Hell In The Hospitality Industry, Fevzi Okumus

Rosen Research Review

The majority of employees are disaffected with their work and not engaged in their place of employment. This is a surprising but statistically validated fact revealed in a Gallup poll, and it has prompted Rosen College researchers to investigate how far it applies to hospitality. In what is thought to be the first study to look at the problem in the industry, research by Dr. Fevzi Okumus and his two former Ph.D. students reveal what hospitality employees have to say about "managers from Hell," and what this means for the sector.

The Power Of E-Commerce In The Hotel Industry, Nan Hua, Wei Wei, Ahmet Ozturk

Rosen Research Review

With continuous developments in information technology leading to increasingly sophisticated and fickle customers, the hotel industry is under pressure to invest in e-commerce capabilities. But is it a worthwhile investment or are loyalty programs enough to drive profitable repeat visits? Dr. Nan Hua, Dr. Wei Wei, and Dr. Ahmet Ozturk from the Rosen College of Hospitality Management, University of Central Florida, investigate the synergy between e-commerce, customer loyalty programs, and hotel operating performance.

Households' Net Financial Wealth As A Determinant Of Tourism Demand Cycles: Evidence From Us Travel To Selected Caribbean Destinations, Jorge Ridderstaat

Rosen Research Review

Dr. Jorge Ridderstaat from Rosen College of Hospitality Management introduces the concept of net financial wealth as a determinant of tourism demand. His investigation provides theoretical propositions for policymakers by studying how cycles of household net finances affect tourism demand. He focuses on three destinations: Aruba, Barbados, and Jamaica. The findings reveal that the influence of net financial wealth on tourism demand is context-based and is specific to households, cycles, and countries, across both time and probability dimensions.

Dick Pope Sr. Institute For Tourism Studies, Rosen College Of Hospitality Management

Rosen Research Review

The Dick Pope Sr. Institute for Tourism Studies is based at at the University of Central Florida.

Rosen College Hosts Five Important Journals In The Hospitality & Tourism Field, Rosen College Of Hospitality Management

Rosen Research Review

This page highlights five hospitality journals founded and/or edited by Rosen College of Hospitality Management faculty members.

Rosen Library And Stars: Shining A Light On The Past And Illuminating The Future Of Hospitality & Tourism Industry Research, Susan Vernon-Devlin, Tim Bottorff

Rosen Research Review

The Rosen College Library's print and electronic collections are rich and tailored to the college’s unique programs and degrees, but that’s just the start of what makes it unique. From access to materials both old and new, to reference support for researchers, to partnerships with industry organizations, to conducive spaces for work and study, the Rosen College Library is an integral part of the Rosen College's research mission and success.

From Bloom To Bust: Harmful Algae Blooms And Their Impacts On The Waterfront Economy, Sergio Alvarez

Rosen Research Review

The true costs of harmful algae blooms (HABs) and the mechanics that determine their socio-economic impacts are for the most part unknown. Florida’s 2017–2019 red tide (Karenia brevis) bloom is a historical case study of the ever-growing threats to coastal welfare posed by HABs. A new research project at Rosen College of Hospitality Management has this at its heart. The central objective of the project is the identification of direct, indirect, and induced socioeconomic impacts caused by the 2017–2019 K. brevis bloom in Florida.

Valuing The Negative Impacts Of Harmful Algae Blooms, Sergio Alvarez

Rosen Research Review

Ecological disturbances can impact several ecosystem services, including cultural services such as outdoor recreation opportunities. In Florida, one ecological disturbance that is negatively impacting recreation is the occurrence of harmful algae blooms. In recent work, Dr. Sergio Alvarez at UCF Rosen College of Hospitality Management has assessed the impact that harmful algae blooms have on human wellbeing by using random utility models to estimate changes in the value of recreation in coastal ecosystems resulting from these blooms. The results indicate that harmful algae blooms, which reduced boating access between June and September 2018, may have resulted in losses of up …

Tourism Competitiveness And Human Development, Robertico Croes, Jorge Ridderstaat, Valeriya Shapoval

Rosen Research Review

What motivates tourists to choose one destination over another and how does tourism impact those who live in tourist areas? As more parts of the world begin to reopen after the devastating health, social, and economic impacts they have suffered due to the COVID-19 pandemic, the time is right to consider the link between tourism competitiveness and human development. New research led by Rosen College's Associate Dean Dr. Robertico Croes, Dr. Jorge Ridderstaat and Dr. Valeriya Shapoval presents a new theory and typology.

Sustainability And Hospitality: People, Planet And Prosperity, Alan Fyall

Rosen Research Review

An interview with Jared Meyers, Chairman, Legacy Vacation Resorts, a Certified B Corporation, by Alan Fyall

Going 'Above And Beyond' In Stressful Customer Interaction, Xiaoxiao Fu, Youcheng Wang

Rosen Research Review

Rosen College researchers Dr. Xiaoxiao Fu and Dr. Youcheng Wang, along with a collaborator, have undertaken vital research to identify critical factors which heighten employee stress within the hospitality industry. Their research focuses specifically on the stresses associated with 'boundary-spanning' roles, where an employee is required to meet the expectations of both the organization and the customer. The research team go beyond previous attempts at understanding stress, utilizing motivational and emotional theories to shed new light on the nuances of hospitality stress. They also identify stress-protective factors that managers can leverage to reduce the negative impact of stress and motivate …

Assessing Telemedicine Outcomes With Hospitality Principles, Wei Wei, Yunying (Susan) Zhong

Rosen Research Review

Hospitality as a concept has relevance across many industries of service provision, including the health care sector. The COVID-19 pandemic has had a major impact on the way in which patients access health care from their service providers. In this study, Dr. Wei Wei and Dr. Yun Ying (Susan) Zhong build a predictive model outlining the most important factors in enabling patients to experience positive emotional outcomes during telemedicine encounters.

Antecedents And Outcomes Of Health Risk Perceptions In Tourism, Following The Covid-19 Pandemic, Maksim Godovykh, Abraham Pizam, Frida Bahja

Faculty Scholarship and Creative Works

Purpose: The purpose of this paper is to clarify the concept of perceived risks, identify the main antecedents and outcomes of health risk perceptions and propose a conceptual model of health risk perceptions in tourism.

Design/methodology/approach: This paper provides a review of the literature on customer risk perceptions, along with their antecedents and outcomes, and proposes a conceptual model of health risk perceptions in tourism.

Findings: Key findings reveal that the main factors of health risk perceptions can be broadly classified into cognitive, affective, individual and contextual components. The proposed conceptual model of health risk perceptions provides a theoretically integrated …

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.

Automation Anxieties: Perceptions About Technological Automation And The Future Of Pharmacy Work, Cameron W. Piercy, Angela N. Gist-Mackey

Human-Machine Communication

This study uses a sample of pharmacists and pharmacy technicians (N = 240) who differ in skill, education, and income to replicate and extend past findings about socioeconomic disparities in the perceptions of automation. Specifically, this study applies the skills-biased technical change hypothesis, an economic theory that low-skill jobs are the most likely to be affected by increased automation (Acemoglu & Restrepo, 2019), to the mental models of pharmacy workers. We formalize the hypothesis that anxiety about automation leads to perceptions that jobs will change in the future and automation will increase. We also posit anxiety about overpayment related to …

The Machine As An Extension Of The Body: When Identity, Immersion And Interactive Design Serve As Both Resource And Limitation For The Disabled, Donna Z. Davis, Shelby Stanovsek

Human-Machine Communication

This research explores how the technological affordances of emerging social virtual environments and VR platforms where individuals from an online disability community are represented in avatar form, correspond to these users’ development of embodied identity, ability, and access to work and social communities. The visual attributes of these avatars, which can realistically reflect the user’s physical self or divert from human form entirely, raise interesting questions regarding the role identity plays in the workplace, be it gender, race, age, weight, or visible disability. Additionally, the technology itself becomes fundamental to identity as the increasing use of artificial intelligence (AI), motion …

The Influence Of Post-Visit Emotions On Destination Loyalty, Maksim Godovykh, Asli D. A. Tasci

Faculty Scholarship and Creative Works

Purpose: The influence of different factors including emotional states on loyalty has been previously discussed in the literature. However, the influence of post-visit emotions evoked by emotional stimuli on tourist loyalty lacks empirical attention. The purpose of this study is to investigate the effects of post-visit emotional stimuli on destination loyalty.

Design/methodology/approach: The study applied an online scenario-based experimental design to identify the impact of positive and negative affective pictorial stimuli on destination loyalty. A sample of 500 adult US residents who visited Orlando within the past 12 months was recruited to take part in the experiment. One-way ANOVA was …

Florida's Natural Springs: Exhibit Sign, Emily Horne, Burak Ogreten

Rosen Library Exhibits

On display: January-May 2021

Featured items: materials on loan from Special Collections, including drawings, books, and photographs, along with books from the Rosen Library's permanent collections, and epoxy resin dioramas created by Emily Horne.

Primary Curators: Emily Horne and Barak Ogreten.

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Florida's Natural Springs: Exhibit Brochure, Emily Horne, Burak Ogreten

Rosen Library Exhibits

On display: January-May 2021

Featured items: materials on loan from Special Collections, including drawings, books, and photographs, along with books from the Rosen Library's permanent collections, and epoxy resin dioramas created by Emily Horne.

Primary Curators: Emily Horne and Barak Ogreten.

See more items from this exhibit

A Message From Dean Youcheng Wang, Youcheng Wang

Rosen Research Review

It has been a challenging year for us all, especially for those of us immersed in hospitality, travel and tourism. Despite the challenges, and there are many, we are continuing to move forward and persevere.

The Effects Of Personal Attributes, Risk Perception, And Risk Reduction Strategies On Travel Intention For A Vulnerable Island Destination: The U.S. Travelers' Perspective For Bali, Indonesia, Rina Kurniawati

Electronic Theses and Dissertations, 2020-

The purpose of this study is to investigate the effects of personal attributes, risk perception, and risk reduction strategies on travel intention in the specific context of U.S. travelers and the island destination of Bali, Indonesia. The variables examined in this study are personality traits, subjective knowledge, risk experience, perceived risk, emotion, risk reduction strategies, and intention to visit. Travelers with certain personal attributes (personality traits, subjective knowledge, and risk experience) were asked to evaluate destination risk factors and develop risk perceptions and emotions. They were also asked about different risk-reduction strategies and how each would impact their considerations to …