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Vegetarian, Vegan, And Pescetarian Consumers And Their Participation In The Green Movement, Cory King
Vegetarian, Vegan, And Pescetarian Consumers And Their Participation In The Green Movement, Cory King
HIM 1990-2015
Entering into the 21st century, sustainable living has become a popular topic of concern for scientists and engineers, politicians, news reporters and individuals alike. Most importantly though, sustainable living has become popular to the modern consumer, and many firms are attempting to understand and cater their efforts to the ecologically conscious consumer. Previous studies have shown that the use of psychographics, as opposed to demographics, result in more significant results that can help firms identify ecologically conscious consumers. The purpose of this thesis is to examine the relationship between consumers who identify as pescetarian, vegetarian, or vegan, and their respective …