Digital Commons Network^™

Towards A Strategy-Balanced Measure Of Business Performance: Conceptualization And Empirical Examination With The Market Orientation Construct, David William Lambert

Theses and Dissertations in Business Administration

Although previous research has theoretically asserted and provided partial empirical support for a positive relationship between an organization's market orientation and business performance, few studies have demonstrated this relationship using a broader conceptualization of business performance that extends beyond market-based and financial measures. This dissertation conceptualizes and develops valid measurements of key dimensions of a business performance construct—termed strategy-balanced measure of business performance (SBMBP)—and empirically tests this construct with the market orientation construct. To fully capture the financial and operational domain of business performance, the SBMBP construct is developed through a multidisciplinary literature review, in-depth telephone interviews, and industry and …