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Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson
Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson
Atlantic Marketing Association Proceedings
No abstract provided.
Sex May Sell But Gender Identity Predicts: An Investigation Of College Students’ Propensity To Join Entrepreneurship Clubs, Jerald Wallace
Sex May Sell But Gender Identity Predicts: An Investigation Of College Students’ Propensity To Join Entrepreneurship Clubs, Jerald Wallace
Doctor of Business Administration Dissertations
A rich and diverse stream of research has focused on assessing different outcomes between men and women entrepreneurs. Popular stereotypes maintain that women are neither as interested, or successful as entrepreneurs compared to men. However, most past research has used biological sex as a proxy to measure differences between women and men dichotomously. The problem with this approach is that it is an oversimplified approach to a complex issue. To address this problem, the more recent literature suggests the inclusion of more meaningful variables, such as gender identity, an individual’s concept of their traits both masculine and feminine, to assess …
The Relationships Between Entrepreneurs' Gender, Attitudes Toward Seeking Assistance From Entrepreneurship Centers, Utilization Of Centers, And Entrepreneurial Success, Scott C. Manley
Doctor of Business Administration Dissertations
Despite the proliferation of entrepreneurship centers, little is known about the reasons entrepreneurs appear reluctant to utilize their services. Although women are more likely than men to seek help in most settings, some research appears to suggest that this tendency may not apply to entrepreneurs. This is interesting given the financial underperformance of female-owned firms and research showing that entrepreneurship centers are effective and thereby lead to economic development. To better understand these issues, I propose and test a new conceptual framework of entrepreneurial help seeking that considers how entrepreneurs vary in their attitudes towards seeking professional help. In addition, …
International Trade And Women Merchants At Gbagi Textile Market, Ibadan, Mutiat Titilope Kareem-Ojo
International Trade And Women Merchants At Gbagi Textile Market, Ibadan, Mutiat Titilope Kareem-Ojo
Journal of Global Initiatives: Policy, Pedagogy, Perspective
This paper examines the historical background of Gbagi textile market in Ibadan and the response to international trade among women merchants at the market. It discusses the relationship between Lebanese traders in Nigeria and Yoruba women merchants at the market. In this connection, the paper explains how the presence of the Lebanese influenced textile trade. It also examines how women merchants adapted to the changes associated with international trade relations. The paper concludes by analyzing the changes that occurred in the market via the trading activities of women merchants.