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Impact Of Corporate Social Responsibility And Sustainability Practices On Brand Trust And Purchase Intention In The Wine Industry, Sarah L. Cooley
Impact Of Corporate Social Responsibility And Sustainability Practices On Brand Trust And Purchase Intention In The Wine Industry, Sarah L. Cooley
Doctor of Business Administration (DBA)
The wine industry continues to grow and is expected to reach 429 billion U.S. dollars by 2023 (Oloruntoba, 2020) and is a major contributor to environmental degradation. The wine industry plays a role in soil degradation, water pollution, waste disposal, and land/vegetation damage. The wine-making process creates emissions and depletes oxygen in the environment, which is linked with increased death rates of aquatic organisms. The wine industry impacts crop growth, the solubility of metals in soil, increases toxicity of water, and generates destructive algal bloom. The industry has been slow to adopt sustainable practices and has been subject to less …
An Analysis Of The Impact Of An Influencer's Perceived Trustworthiness And Content Quality On Their Follower's Travel Intent, Josh C. Mcnair
An Analysis Of The Impact Of An Influencer's Perceived Trustworthiness And Content Quality On Their Follower's Travel Intent, Josh C. Mcnair
Doctor of Business Administration (DBA)
Influencer marketing is quickly becoming an essential aspect of a company's online and social media strategy. This research examines the field of influencer marketing by conducting a quantitative study that researches the impact of two influencer attributes, trust and content quality, and how they affect the travel intentions of a follower. The study was conducted directly by an influencer on their followers, and the analysis showed that trust and content quality impact the travel intentions of followers. This work is important as the travel industry is still recovering from the Covid-19 pandemic. It provides a better understanding of how companies, …
The Management Of A Turnaround After An Ethical Breach In A Public Institution Of Higher Education, Ashley Stark
The Management Of A Turnaround After An Ethical Breach In A Public Institution Of Higher Education, Ashley Stark
Doctor of Business Administration (DBA)
The field of management has built a wealth of literature on turnaround management as well as the effect unethical actions have upon organizations. However, there has been less study on the application of these topics to turnarounds specifically in small, regional, public institutions of higher education. It is important that an institution of higher education that has been affected by an ethical failure execute a turnaround to restore trust and faith in the organization, internally and externally. A small, regional, public institution of higher education in the upper Midwest recently encountered a series of organizational difficulties that negatively influenced its …
Marketing Strategies To Alleviate Risk And Build Trust For Emerging Online Brands: Case Of An Asian Cosmetic Brand Entering Into The Usa, Sarah Song Southworth, Minjeong Kim
Marketing Strategies To Alleviate Risk And Build Trust For Emerging Online Brands: Case Of An Asian Cosmetic Brand Entering Into The Usa, Sarah Song Southworth, Minjeong Kim
Faculty Publications - College of Business
Despite the growth of emerging brands launching their businesses online as their first retail channel, there is a lack of understanding regarding effective marketing strategies specific to them. The present research offers marketing strategies to alleviate risk and build trust, with a particular focus on emerging online fashion brands. The study examines how familiar cues such as store name and brand origin can be used to construct a perception of quality around an unfamiliar brand in order to alleviate risk and build trust. The researchers also observe how consumers’ online purchase experience with a particular product category influences how their …
Nice Guys (And Gals) Finish First: Ethical Leadership And Organizational Trust, Satisfaction, And Effectiveness, Paul Shelton
Nice Guys (And Gals) Finish First: Ethical Leadership And Organizational Trust, Satisfaction, And Effectiveness, Paul Shelton
Faculty Publications - College of Business
In this study we examined the relationship between ethical leader behavior and organizational trust, satisfaction with organizational outcomes, and perceived organizational effectiveness. A survey of working adults revealed that perceptions of ethical leadership are positively related to collective trust levels. Those who believed that their leaders acted as moral persons and moral managers rated their organizations as more competent, open, concerned for employees, and reliable while identifying more strongly with their employers. They also reported higher satisfaction with organizational outcomes and considered their organizations to be more effective. Direct supervisors were perceived as more ethical than CEOs. These findings provide …