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Cleveland State University

Theses/Dissertations

2014

Industrial

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The Role Of Cognitive Effort In Decision Performance Using Data Representations :;A Cognitive Fit Perspective, Dinko Bacic Jan 2014

The Role Of Cognitive Effort In Decision Performance Using Data Representations :;A Cognitive Fit Perspective, Dinko Bacic

ETD Archive

A major goal of Decision Support (DSS) and Business Intelligence (BI) systems is to aid decision makers in their decision performance by reducing effort. One critical part of those systems is their data representation component of visually intensive applications such as dashboards and data visualization. The existing research led to a number of theoretical approaches that explain decision performance through data representation's impact on users' cognitive effort, with Cognitive Fit Theory (CFT) being the most influential theoretical lens. However, available CFT-based literature findings are inconclusive and there is a lack of research that actually attempts to measure cognitive effort, the …