Digital Commons Network^™

Vaccine Communication During The Covid-19 Pandemic As Displayed By Nyc Health, Rebecca L. Jensen

Student Theses and Dissertations

The 2020 Covid-19 pandemic underscored the importance of vaccination in our governmental- health bodies. As a result, effective vaccine communication is more necessary than ever. The goal of this paper is to better understand frames, strategies and themes used by NYC Health as it pertains to video media related artifacts in their Covid-19 vaccination campaign. This research is important because it informs overall health and vaccine discourse. In analyzing data several key themes were discovered. These themes were established through a synthesis of literary strategies meant to activate certain theoretical frameworks. Further research into the effectiveness of these frames on …

Pay Inequality And Gender Pay Gap, Chris Constantopoulos

Student Theses and Dissertations

The topic of this thesis paper is pay inequality and gender pay gap, specifically within the United States while occasionally comparing Europe and other parts of the world. The research questions that are brought up while starting this thesis process were how the topic started and developed with the last 10 years. Plus, the potential strides to eliminate the thesis topics issues within the United States. The method of analysis for this thesis paper includes an integrative desktop literature review while analyzing various online and prior academic research articles. The result of studying the numerous amounts of research helped gather …

Racial Microaggressions Against Black Women In The Workforce, Marie Della Thomas

Student Theses and Dissertations

This research investigates racial microaggressions against Black American women in the workforce. In addition, this study explores how racial discrimination on the job continues to be problematic for Black American women despite the long fight for racial equality in the past decades. It is common knowledge that all women, in general, must still fight for equal opportunities in the workforce; however, for this research, we will focus on Black American women. Based on survey statistics from this study, with 103 respondents of diverse nationalities, this research results show an uneven distinction in how corporations treat Black American women in the …

Financial Influencers And Social Media: The Role Of Valuable And Trusted Content In Creating A New Form Of Authenticity, Imene Chikhi

Student Theses and Dissertations

Prior research shows that social media influencers often use their social networks for constant exposure and self-promotion, similar to the way celebrities do. However, little is known about the potential social media offers for the search of educational content and thought leaders in specific social eds. This research aims at exploring the opportunities social media or as a medium for financial literacy. We examine the content of personal finance influencers who use social as a way to create, share, and promote valuable content of financial knowledge and provide advice to their audiences.

We found that helping individuals to increase their …

To What Extent Do Start-Ups See Themselves As Strategic Actors When Approaching Communications And Financing Within Their Companies?, Shanice Swaby

Student Theses and Dissertations

This capstone study explores entrepreneurial narratives centered around the role of communication within a start-up environment and to what extent strategic communication plays a role. I am addressing the following question: To what extent do start-ups see themselves as strategic actors when approaching communications and financing within their companies? To answer this question, I conducted seven oral histories with entrepreneurs within the Public relations, online sales, and real estate fields. The start-up companies varied in the amount individuals that are currently working for them. This study builds upon previous research about start-up companies and strategic communications. Past research was more …