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Business

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California Polytechnic State University, San Luis Obispo

Theses/Dissertations

2010

CSA

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Organic Grower And Distributor Business Plan, Nicholas Thorp Jun 2010

Organic Grower And Distributor Business Plan, Nicholas Thorp

BioResource and Agricultural Engineering

The main objective for this project was to design a business plan that can meet the consumer’s needs and those of the evolving produce market. Creating a business that offers a variety of produce to the consumer following the roles of a CSA while offering more choices with orders for the customer. By offering the consumer the control of their own purchases, allowing them to customize their own packages. By offering such an incentive the company hopes to gain the confidence of the customer and ease them to feel as comfortable as possible.


Cal Poly Organic Farm Business Plan, Eric Ryan Mccarthy Mar 2010

Cal Poly Organic Farm Business Plan, Eric Ryan Mccarthy

Agribusiness

This study was undertaken to determine which strategies would allow the Cal Poly Organic Farm to operate as a profitable business without compromising educational and agricultural objectives. Three strategies were analyzed to determine the most profitable approach. The first strategy, expanding CSA sales, emphasizes marketing efforts to increase products and services awareness. This should increase CSA, CPOF, merchandise, and farmers’ markets sales. The second strategy implements new CSA produce boxes that cater to specific groups. Existing produce boxes will remain available to CSA members. Expanding produce boxes can be done with the produce on hand or expanding crop selection. The …