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Marketing Analysis For Ruiz Foods Products In Convenience Stores, Kristin Gabrielle Noga

Agribusiness

This study was undertaken to determine whether or not the location of convenience stores that are in close proximity to a freeway have an impact on the sales of Ruiz Foods products. Store audits were conducted in the months of January and February, 2010 using twenty convenience stores from two major convenience store chains that carried Ruiz Foods products: Johnny Quick and Circle K. As a sample for this study, six cities in California were used: Clovis, Fresno, Selma, Fowler, Dinuba, and Bakersfield. Store locations were selected by the company’s marketing department preferences. The store audits posed questions assessing: the …