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Examining Entrepreneurial Passion Within Online Communities, Fredrick Rice
Examining Entrepreneurial Passion Within Online Communities, Fredrick Rice
Business Administration Dissertations
Examining Entrepreneurial Passion Within Online Communities
How Consumers Use And Propagate Information In Digital World, Meichen Dong
How Consumers Use And Propagate Information In Digital World, Meichen Dong
Marketing Dissertations
With the advent of technology and the emergence of social media, information-sharing amongst consumers has increased exponentially. Consumers now can discuss their purchases with different people in different formats, in person or online (Hennig-Thurau et al., 2010; Berger and Iyengar, 2013). Both researchers and marketers have acknowledged word of mouth (WOM) as a significant driver for consumption decisions (Akpinar & Berger, 2017). However, research regarding how consumer will use or share information in the digital world is still unclear.This dissertation research is trying to investigate the drivers of how consumers use, or share,information in digital environment – and how this …
Better, Busier, Or Stressed Out? Exploring Social Media-Induced Technostress In A Sales Context, Hayam Qasem Alnakhli
Better, Busier, Or Stressed Out? Exploring Social Media-Induced Technostress In A Sales Context, Hayam Qasem Alnakhli
Marketing Dissertations
In this dissertation the "salesperson-technology environment interaction model" is deployed to explore the stress experienced by salespeople while using social media for work. Even though social media has numerous benefits for salespeople, an increasing number of salespeople perceive technology use as a source of stress, (i.e., technostress). Since such technostress can decrease employees' well-being (Tarafdar et al., 2015), it is important to understand what creates it. Drawing on the transaction based-model of stress (Lazarus, 1984) this dissertation investigates the direct effect of social media technology use as an antecedent of technostress, examines the stress imposed by the use of social …
Social Media Use At Work, Kriti Chauhan
Social Media Use At Work, Kriti Chauhan
Information Systems & Operations Management Dissertations
Social media use permeates everyday life, including work lives of employees. Banning social media use at work may is not entirely possible, therefore it is pertinent to question whether all social media use is detrimental for employees and their employing organization. Social media research to date has found conflicting results. This research provides unique insight into within-person social media use and its outcomes, and opens an avenue for investigating social media using a new technology-independent measure. The study is anchored in the concepts of role theory from social psychology. The theory of role accumulation suggests that social media can be …
Social Media Use At Work, Kriti Chauhan
Social Media Use At Work, Kriti Chauhan
Business Administration Dissertations
Social media use permeates everyday life, including work lives of employees. Banning social media use at work may is not entirely possible, therefore it is pertinent to question whether all social media use is detrimental for employees and their employing organization. Social media research to date has found conflicting results. This research provides unique insight into within-person social media use and its outcomes, and opens an avenue for investigating social media using a new technology-independent measure. The study is anchored in the concepts of role theory from social psychology. The theory of role accumulation suggests that social media can be …
Exploring Engagement With Social Media Content, Holly Atwood Syrdal
Exploring Engagement With Social Media Content, Holly Atwood Syrdal
Marketing Dissertations
Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there is currently no consensus on exactly what constitutes this type of engagement. This lack of agreement and, hence, lack of a “social media engagement” measure, have made it difficult for academics to advance theory in this area and for researchers to test hypotheses concerning positive brand and organizational outcomes that may be related to this form of engagement. This dissertation directly addresses this gap …