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Differential Effects Of Local Identity And Global Identity On Two Important Aspects Of Consumer Behavior: Price-Quality Judgments And Creativity, Sijie Sun
Marketing Dissertations
Globalization has substantially influenced the world economy and also individuals. As a person with a cross-cultural background, it is fascinating to observe that different identities change individuals’ behavior. My dissertation focuses on cultural psychology and creativity with a specific focus on analyzing the effect of consumers’ local or global identity influences different aspects of consumer decision-making. In the first essay, consumers often rely on price to judge a product’s quality, especially when they do not have sufficient knowledge about attributes.However, how is such a tendency affected by consumers’ local-global identity, product type(e.g., services vs. goods; hedonic vs. utilitarian), and distribution …
Supply Chain Design, Operational Capabilities, And Firm Performance: The Role Of Internal And External Environment, Kuldeep Singh
Supply Chain Design, Operational Capabilities, And Firm Performance: The Role Of Internal And External Environment, Kuldeep Singh
Information Systems & Operations Management Dissertations
Supply chain agility has been the cornerstone of research in supply chain management field. Despite the benefits associated with pursuing agile supply chain strategy, little is known about how the agile supply chain strategy stimulate better performance for the firms. Also, there is a lack of understanding of the conditions under which agile supply chain strategy impacts the performance. Through the theoretical lens of strategy, structure, performance paradigm, knowledge-based view, and contingency theory, this research examines the linkages from agile supply chain strategy to mass customization capability (MCC), and operational ambidexterity (OA). This study also examines the association between MCC, …
Intellectual Structure Of Business Analytics And Data Driven Insights For Information Security Breaches, Rahul Dwivedi
Intellectual Structure Of Business Analytics And Data Driven Insights For Information Security Breaches, Rahul Dwivedi
Information Systems & Operations Management Dissertations
Recent decades have exhibited phenomenal surges in not only in the amount of data generated globally but also in the methods used for analyzing data. Cybersecurity breaches have also increased in recent years. This dissertation explores these two important trends and topics in the information systems discipline: analytics and information security. In the first essay, I use a data science approach—analyzing research articles published in eight journals—to study the intellectual structure of business analytics (BA) within the information systems research community by analyzing research articles published in IS senior scholar’s basket of eight journals. I employ citation count to identify …
Two Timing Work And Home, The Relationship Of Individual Values With Boundary Permeability Preference And Boundary Permeability Behavior, Faezeh Amirkamali
Two Timing Work And Home, The Relationship Of Individual Values With Boundary Permeability Preference And Boundary Permeability Behavior, Faezeh Amirkamali
Management Dissertations
Boundary theory (Ashforth et al., 2000, Clark, 2000; Nippert-Eng, 1996) discusses how individuals build, keep, arrange, and cross the boundaries around work and family domains. However, the process through which people manage boundaries in work and home domains is not well-understood. In this study, I focused on boundary permeability as the key factor that explains how boundaries differ on the integration-segmentation continuum and investigated how people manage the boundaries of home and work domains. I proposed that individual values including achievement, hedonism, stimulation, and tradition are directly and indirectly associated with work-to-home and home-to-work permeability preference through work role identity …
Marketing Ploy Or Strategic Initiative? An Investigation Of Deceptive Advertising, Pamela A. Richardson-Greenfield
Marketing Ploy Or Strategic Initiative? An Investigation Of Deceptive Advertising, Pamela A. Richardson-Greenfield
Business Administration Dissertations
The number of commercial messages that consumers are exposed to on a daily bases is unknown, although some experts estimate it is at least 500 ads per day. Most pundits in the field of advertising agree that it is ubiquitous. For advertisers and marketers, it is critical for them to create advertising messages that break through the clutter and capture the attention of today’s consumers—who are distracted and overwhelmed. One tactic that practitioners employ to capture consumers’ attention in this challenging environment is deceptive advertising, which exaggerates—or even lies—about the attributes of a promoted product. This dissertation explores this topic …
Three Essays On Marketing And Public Policies: An Analysis Of Social Condition On Consumer Health Associations And Perceived Hypocritical Corporate Social Responsibility On Company Outcomes, Stephen Bok
Marketing Dissertations
Over three essays this project reviews social conditioning and the influence on consumer decision-making. Essay one analyzes health associations between fruit and average daily caloric intake. The relative impact is greater for food possessing unique lay belief associations. Essay two investigates ethical leadership in a social media context. The study primes hypocritical leadership and the impact on consumer perceptions of a company. Essay three studies outcomes to a CEO’s response addressing damaging social media information about a company. Moderators dampen the effect of perceived unethical leadership. Implications on marketing policies are discussed.
A Meta-Analytic Investigation Of The Relationship Between Anthropomorphism And Consumers’ Responses: Effects, Mechanism, And Boundary Conditions, Franklin G. Velasco
A Meta-Analytic Investigation Of The Relationship Between Anthropomorphism And Consumers’ Responses: Effects, Mechanism, And Boundary Conditions, Franklin G. Velasco
Marketing Dissertations
Almost one in three brands sold to adults and more than five in six brands sold to children use some form of anthropomorphic representation in promoting their products. Marketers probably hold an inherent belief that anthropomorphism increases consumer preference for their products. Extant research, however, offers no clear evidence to support this. Such mixed findings suggest that this is a prolific and complex problem that could benefit from a synthesis of research on the topic. In response to this call, this dissertation presents two essays applying the meta-analytic approach to understand where the inconsistency comes from and to identify the …
Three Essays On Adoption And Continuous Improvement Of Information Security Management In Organizations, Fereshteh Ghahramani
Three Essays On Adoption And Continuous Improvement Of Information Security Management In Organizations, Fereshteh Ghahramani
Information Systems & Operations Management Dissertations
In information intensive organizations secured management of information has become an important issue. Although organizations have been actively investing on information security, crime rate in this area keep increasing. Practitioners and academics have started to realize that information security cannot be achieved through only technological tools. Effective organizational information security depends on how to manage such activities in organizations. Empirical research on the management side of information security behaviors and factors influencing them is still in its infancy. The aim of this three essay dissertation is to focus on adoption and continuous improvement of information security management practices in organizations …
Firm-Specific Information Environment And Analyst Forecast, Wei Hsu
Firm-Specific Information Environment And Analyst Forecast, Wei Hsu
Accounting Dissertations
I examine how firm-specific private and public information affect analyst forecast revisions. I find that when managers easily beat (struggle to meet) the consensus forecasts in the previous quarter, financial analysts revise their earnings forecasts upward (downward). The revision magnitudes are higher when there is more private information. Similarly, I find that when managers provide upward (downward) earnings guidance, analysts revise their forecasts upward (downward) more when there is more private information. In contrast, the revision magnitudes are lower when there is more public information. Additionally, I find that the magnitudes of analysts’ downward revisions increase with private information prior …
The Role Of Time Horizons In Shaping The Antecedents And Consequences Of Hedge Fund Activism, Anna Obedkova
The Role Of Time Horizons In Shaping The Antecedents And Consequences Of Hedge Fund Activism, Anna Obedkova
Management Dissertations
While the general stream of shareholder activism literature examines the antecedents and consequences of hedge fund activism, this dissertation investigates this phenomenon from a different angle. I examine the impact of time-related antecedents on the choice of campaigns initiated by hedge fund activists and the consequences of such interventions. To be specific, I study the impact of the shareholder mix, i.e. long-term (dedicated) vs. short-term (transient) ownership, and firm investment horizon on the choice of two most common hedge fund demands: governance changes and business strategy-related changes. Building on prior research, I argue that governance changes are associated with long-term …
Three Essays On Expanded Relationship Marketing, Ashish Kalra
Three Essays On Expanded Relationship Marketing, Ashish Kalra
Marketing Dissertations
Customer engagement has become a recent buzzword in marketing and has emerged as a hot topic among practitioners and academics. However, there is no consensus on how to define customer engagement. This has made it difficult for researchers to advance the theory of customer engagement and researchers have been unable to offer any specific managerial insights on how to enhance such behaviors. This dissertation addresses these gaps by systematically reviewing the customer engagement literature, offering a unified framework to advance theory, and subsequently developing managerially driven insights. In the first essay, we adopt relationship marketing theory and service-dominant logic to …