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Articles 1 - 9 of 9
Full-Text Articles in Entire DC Network
The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah
The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah
3rd IBA SBS International Conference 2024
The intended research will target the problem of lack of LBA application and ineffective utilization of LBA in mobile advertising in digital marketing. Not much focus has been given to this area of marketing in the existing literature as well as practice in the context of the FMCG sector in Karachi, Pakistan. Wibisurya (2018) alluded that LBA has the potential to positively influence a consumer’s behavior towards a type of advertisement being carried out. However, FMCG marketers show a significant lack of interest in the domain. Moreover, LBA performed through SMS advertising increases two-way communication between consumers and FMCG brands, …
An Exploratory Study Of Emotional Intelligence Characteristics Between Disciplines In Higher Education And Suggested Curriculum Adjustments, Brad Thomas
Scholar Week 2016 - present
Emotional Intelligence (EI) may be more important to the success of college students than cognitive intelligence and technical skills combined. Recent research has primarily focused on EI in the workplace. However, implications for improving EI skills of college undergraduate students before they enter the workforce appears to be lacking. This quantitative research examined the Emotional Intelligence levels of five different majors to identify differences based on area of study, gender, or other demographic factors. Subsequently, the study aimed to provide suggestions for curriculum development with a goal to better expose students to EI themes. An online survey was offered to …
Efinancial Health, Nan Taylor
Efinancial Health, Nan Taylor
Cornerstone 1 Reports : Expansion and Enhancements of the Thinkfinity Platform
No abstract provided.
The New Millennium And Online Counseling: Ecological Practice, Concerns And Discussion, Oscar T. Mcknight
The New Millennium And Online Counseling: Ecological Practice, Concerns And Discussion, Oscar T. Mcknight
Oscar T McKnight Ph.D.
For counselors, the ecosystem is vast and encompassing; and professionals must understand the client in both context and time. This in and of itself is a daunting task; now, enter the New Millennium and on-line counseling. The Web is the poster child of interconnectivedness and interdependence of systems; however, is the Web bringing us closer or further apart? The Web is transforming society and potentially the ecological context of counseling. A review is necessary.
Demystifying The Legend Of Resistance To Change, Hamid Tahbaz Tavakoli, Nader Ale Ebrahim, Arash Golnam
Demystifying The Legend Of Resistance To Change, Hamid Tahbaz Tavakoli, Nader Ale Ebrahim, Arash Golnam
Nader Ale Ebrahim
Nothing is permanent except change. Many authors stress that the reason for the failure of many change initiatives can be found in resistance to change. Resistance to change introduces costs and delays into the change process that are difficult to anticipate but must be taken into consideration. Undoubtedly the resistance to change is key topic in change management and should be seriously considered to help the organization achieve advantages of the transformation. Considering the importance of resistance to change, this paper aims to delve deeper in this field through theoretical exposition of the concept, elaborating more on the literature involving …
The Role Of Religion In Marriage And Family Counseling, Dr. Jill D. Duba
The Role Of Religion In Marriage And Family Counseling, Dr. Jill D. Duba
Counseling & Student Affairs Faculty Publications
No abstract provided.
Control As Equilibrium, Shyam Sunder
Control As Equilibrium, Shyam Sunder
Management Controls, Expectations, Common Knowledge And Culture, Shyam Sunder
Management Controls, Expectations, Common Knowledge And Culture, Shyam Sunder
Shyam Sunder
No abstract provided.