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Women’S Work: Labor Market Outcomes And Female Entrepreneurship In Ghana, Loretta Agyemang
Women’S Work: Labor Market Outcomes And Female Entrepreneurship In Ghana, Loretta Agyemang
Butler Journal of Undergraduate Research
This paper is an investigation of female entrepreneurship in Ghana. It seeks to answer the following question: Why are Ghanaian women so heavily concentrated in microenterprise in the informal economy? The literature review explores labor market trends for women on three different scales including an overview of developing countries, Sub-Saharan Africa regional, and Ghana-specific analysis. After exploring issues women face in formal employment, the study delves into business operations of informal, urban-based market participants by analyzing data pertaining to Ghanaian microenterprise. Additionally, the paper details the experiences and views of female entrepreneurs through in-depth interviews and participant observations with thirty …
High-Versus Low-Context National Cultures: Preferences For Type Of Retailer And For Human Interaction, Gregory E. Osland, Bela Florenthal
High-Versus Low-Context National Cultures: Preferences For Type Of Retailer And For Human Interaction, Gregory E. Osland, Bela Florenthal
Scholarship and Professional Work - Business
A purpose of this research is to investigate differences between low-and high-context national cultures in retail settings. In particular, we examined cultural differences in preference for human interaction while shopping, "emotional warmth" characteristics, perception of quality service, and retail channel preferences. As businesses more frequently employ multi-channel strategies in global settings, this topic of national culture gains importance and can shed light on key factors that shape consumers' retail preferences. Our findings indicate that national cultures differ in terms of retail channel preferences, preference for human interaction, and relationships between the two. Managerial implications and future research are addressed, as …