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Online Mmorpg Games In China: Player Motivations And The Mediating Role Of Flow, Jiaxin Liu
Online Mmorpg Games In China: Player Motivations And The Mediating Role Of Flow, Jiaxin Liu
USF Tampa Graduate Theses and Dissertations
Massively Multiplayer Online Role-Playing Games (MMORPGs) are gaining popularity and are being used widely in China. The aim of this study is to explore the relationship between the motivation and the experience of MMORPG players, and the effects of playing MMORPG through an extensive online survey of more than 300 Chinese participants (n = 305). Specifically, the findings support the complex relationship between variables, including the direct effects on motivation and flow, on the time the players invest in MMORPG games, and the mediated effects on motivations through flow. In addition to the importance of direct and indirect effects on …