Digital Commons Network^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Signal To Noise: Harmonic Temperaments And Patterns Of Interference, Dylan A. Marcheschi

Theses and Dissertations

An audio/visual exploration of historical tuning systems. Most contemporary Western audiences will seldom if ever encounter harmony outside of post-Renaissance tuning conventions. This presentation highlights some of those pre-orthodox harmonic relationships which existed throughout most of history. The corresponding paper documents correlates in recent advances of acoustic ecology.

Lamin Fofana: Blues, Alaina Claire Feldman, Dino Dincer Sirin, Lamin Fofana

Publications and Research

Catalogue for the exhibition "Lamin Fofana: Blues" presented at Baruch College's Mishkin Gallery in 2020.

Music And Words: Connecting The Love Of Music With Language, Eileen P. Kennedy, Raymond Torres- Santos

Publications and Research

Children from different cultures have a natural affinity for rhymes, rhythm and music. Imagine if students were able, from the beginning of their education and experiences with academic writing and literacy, to access their unconscious and original selves from which to create their writing. The study of music can help to access this aware, inventive side that can enhance anyone’s writing. As an early childhood writing teacher and a composition teacher, we draw on our experiences with young children with words and music. We examine the relationship between music and words in an effort to bring the primitive drive of …