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Passion Made Practical, Declan Ee
Passion Made Practical, Declan Ee
Research Collection Institute of Service Excellence
Declan Ee of Castlery breaks down the importance of localising brand expansion and the difficulties of scaling customer service.
How Do Small Business Innovate And Improve Competitiveness, Anirban Mukherjee, Hannah H. Chang
How Do Small Business Innovate And Improve Competitiveness, Anirban Mukherjee, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Understanding The Potential For A Hallyu “Backlash” In Southeast Asia: A Case Study Of Consumers In Thailand, Malaysia And Philippines, Mary Jane Ainslie, Sarah Jane Lipura, Joanne Lim
Understanding The Potential For A Hallyu “Backlash” In Southeast Asia: A Case Study Of Consumers In Thailand, Malaysia And Philippines, Mary Jane Ainslie, Sarah Jane Lipura, Joanne Lim
Korean Studies Department Faculty Publications
Korean cultural products (known as Hallyu) are now the dominant incarnation of East Asian culture throughout Southeast Asia and have introduced consumers to Korean industry, cosmetics, and culture. Recent work has concentrated heavily upon this region and the new dynamics Southeast Asian countries can offer to the study of inter-Asian cultural links, particularly during the political amalgamation of the ASEAN economic community. Yet in the more developed Southeast Asian nations of Thailand, Malaysia, and the Philippines, there is some evidence of a rejection of and animosity towards Hallyu products from consumers who are beginning to question and disapprove of the …