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Asian Studies

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MSc in Innovation Capstone Projects

2021

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Lokotopia: Expansion To China Doesn’T Have To Be A Gamble, Yiqing Pin Cai Jan 2021

Lokotopia: Expansion To China Doesn’T Have To Be A Gamble, Yiqing Pin Cai

MSc in Innovation Capstone Projects

Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation.


Bubox: Smart Textile Platform, Jiameng (Sissy) Yan, Kuanfu (River) Lee Jan 2021

Bubox: Smart Textile Platform, Jiameng (Sissy) Yan, Kuanfu (River) Lee

MSc in Innovation Capstone Projects

Analyzed the global textile market, apparel market and trends. Found that textile sourcing was a pain point. They proposed a solution called BUBOX which would provide a customized monthly swatch box to offer smarter strategies that would be in line with buyer requirements and leveraging data technology.