Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Entire DC Network

Taking An “Ecological Turn” In The Evaluation Of Rhetorical Interventions, Peter Cannon Nov 2019

Taking An “Ecological Turn” In The Evaluation Of Rhetorical Interventions, Peter Cannon

USF Tampa Graduate Theses and Dissertations

This dissertation seeks to develop a new method for the evaluation and assessment of therapeutic libraries in a health ecology. To do so, I employ a modified version of Lloyd Bitzer’s rhetorical situation as a methodological tool for the investigation of health ecologies by applying an ecological analysis to an alcohol and other drug (AOD) treatment center in Tampa, Florida. By modifying Bitzer’s rhetorical situation schema and expanding the concept of health ecologies, I develop several innovations useful for tracing the impact of actants and rhetorical events specific to health and medicine. A major focus of this dissertation is a …


When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang May 2019

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …