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How A Nonprofit Maintains And Builds Relationships: The Role Of Social Capital And Rhetorical Identification, Megan Garver

All Theses

The focus of this study is to investigate how one affiliate is situated in a particular context in order to understand, modify, and maintain its mission in the community, a process that this affiliate calls 'community impact.' The study of this Susan G. Komen affiliate will provide insight into how nonprofits build social capital in order to convince a target audience to invest, whether through volunteering, partnering, or donating monetarily. Further, this study will examine how relationships are created, as well as maintained, and the role of identification within these partnerships. Lastly, this study will explore how a nonprofit localizes …