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The Effect Of Television Viewing On College Students : An Eeg Analysis Of Cerebral Asymmetry, William B. Sheffel
The Effect Of Television Viewing On College Students : An Eeg Analysis Of Cerebral Asymmetry, William B. Sheffel
University of the Pacific Theses and Dissertations
The controversy over the effects of television viewing on human behavior has drawn a great deal of attention over the last decade. This study sought to investigate this area by looking at cortical response to television viewing.
The subjects in the study consisted of 24 men and 24 women (m=l9 .6 years) who were monitored for bilateral EEG alpha (8-13 Hz) brain wave production while viewing a television commercial (verbal and nonverbal/ spatial) and were then tested for recall at the end of the session.
The analysis of variance for a split-plot factorial design (S.P.F. 222.43; Kirk, 1968) revealed that …